IDEAS home Printed from https://ideas.repec.org/a/igg/jesma0/v14y2022i1p1-18.html
   My bibliography  Save this article

The Online Betting Behavior of Sport Lottery Consumers

Author

Listed:
  • Li-Wei Liu

    (Chaoyang University of Technology, Taiwan)

  • Ying-Hsiao Lai

    (Chaoyang University of Technology, Taiwan)

  • Tsung-Hua Hsieh

    (Chaoyang University of Technology, Taiwan)

Abstract

The sports lottery industry is growing globally, especially in the online betting market. This study focuses on online sports lottery behavior and tries to propose a framework applied in a virtual environment. Based on the Technology Acceptance Model, four antecedes (subject norm, computer anxiety, computer self-efficacy, and personal innovativeness) are added to this framework. The subjects of this study, from whom 268 valid questionnaires were collected, were betting members of sports lottery venders in the Taichung district. Findings show that subject norm is a good antecede in this framework, but computer anxiety does not reach statistical significance for explanation in this study. Both computer self-efficacy and personal innovativeness positively influence perceived usefulness. The results demonstrate the value of the expanded TAM and use of the expanded model indicates a high degree of acceptance for online betting systems among sports lottery consumers. The TAM expansion proved relevant in gathering applied information on the behavior of sports lottery consumers.

Suggested Citation

  • Li-Wei Liu & Ying-Hsiao Lai & Tsung-Hua Hsieh, 2022. "The Online Betting Behavior of Sport Lottery Consumers," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-18, January.
    • Handle: RePEc:igg:jesma0:v:14:y:2022:i:1:p:1-18
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.301273
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Day-Yang Liu & Wen-Chun Tsai & Chung-Yi Fang & Pei-Leen Liu, 2019. "Determinants of Managerial Performance on Taiwan Sports Lottery in System Dynamics Modeling of Strategic Management Approach," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 9(5), pages 1-10.
    2. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    3. Felix B. Tan & Paul Sutherland, 2004. "Online Consumer Trust: A Multi-Dimensional Model," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(3), pages 40-58, July.
    4. Luke Lunhua Mao & James J. Zhang & Daniel P. Connaughton, 2015. "Sports gambling as consumption: Evidence from demand for sports lottery," Sport Management Review, Taylor & Francis Journals, vol. 18(3), pages 436-447, July.
    5. Mao, Luke Lunhua & Zhang, James J. & Connaughton, Daniel P., 2015. "Sports gambling as consumption: Evidence from demand for sports lottery," Sport Management Review, Elsevier, vol. 18(3), pages 436-447.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Day-Yang Liu & Chia-Yang Chang & Chung-Yi Fang & Pei-Leen Liu, 2020. "Research on the Issuance and Distribution Model of Sports Lottery in Taiwan from a Systems Thinking Perspective," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 10(5), pages 1-4.
    2. Nola Agha & B. David Tyler, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Taylor & Francis Journals, vol. 20(3), pages 296-308, July.
    3. Day-Yang Liu & Wen-Chun Tsai & Chung-Yi Fang & Pei-Leen Liu, 2019. "Determinants of Managerial Performance on Taiwan Sports Lottery in System Dynamics Modeling of Strategic Management Approach," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 9(5), pages 1-10.
    4. Jarratt, Denise & Ceric, Arnela, 2015. "The complexity of trust in business collaborations," Australasian marketing journal, Elsevier, vol. 23(1), pages 2-12.
    5. Yavas, Volkan & Yavaş Tez, Özge, 2023. "Consumer intention over upcoming utopia: Urban air mobility," Journal of Air Transport Management, Elsevier, vol. 107(C).
    6. Osama Sohaib & Kyeong Kang & Mohammad Nurunnabi, 2018. "Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness," Sustainability, MDPI, vol. 11(1), pages 1-16, December.
    7. Sabo Ahmad & Siti Alida John Abdullah & Rozita Arshad, 2016. "A Model of Citizens’ Participation in Elections Using E-Voting System in Nigeria," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 7(4), pages 170-187.
    8. Joachim P. Hasebrook & Leonie Michalak & Anna Wessels & Sabine Koenig & Stefan Spierling & Stefan Kirmsse, 2022. "Green Behavior: Factors Influencing Behavioral Intention and Actual Environmental Behavior of Employees in the Financial Service Sector," Sustainability, MDPI, vol. 14(17), pages 1-35, August.
    9. Mohammadbashir Sedighi & Hamideh Parsaeiyan & Yashar Araghi, 2021. "An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 489-515, November.
    10. Thanh Tung Ha & Thanh Chuong Nguyen & Sy Sua Tu & Minh Hieu Nguyen, 2023. "Investigation of Influential Factors of Intention to Adopt Electric Vehicles for Motorcyclists in Vietnam," Sustainability, MDPI, vol. 15(11), pages 1-16, May.
    11. Lee, Changju & Bae, Bumjoon & Lee, Yu Lim & Pak, Tae-Young, 2023. "Societal acceptance of urban air mobility based on the technology adoption framework," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    12. Muhammad Athar Nadeem & Zhiying Liu & Abdul Hameed Pitafi & Amna Younis & Yi Xu, 2021. "Investigating the Adoption Factors of Cryptocurrencies—A Case of Bitcoin: Empirical Evidence From China," SAGE Open, , vol. 11(1), pages 21582440219, March.
    13. Kum Fai Yuen & Grace Chua & Xueqin Wang & Fei Ma & Kevin X. Li, 2020. "Understanding Public Acceptance of Autonomous Vehicles Using the Theory of Planned Behaviour," IJERPH, MDPI, vol. 17(12), pages 1-19, June.
    14. Patrick Klein & Bastian Popp, 2022. "Last-Mile Delivery Methods in E-Commerce: Does Perceived Sustainability Matter for Consumer Acceptance and Usage?," Sustainability, MDPI, vol. 14(24), pages 1-27, December.
    15. S M A Moin & James Devlin & Sally McKechnie, 2016. "The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 113-126, June.
    16. Kashfia Maisha & Sabakun Naher Shetu, 2023. "Influencing factors of e-learning adoption amongst students in a developing country: the post-pandemic scenario in Bangladesh," Future Business Journal, Springer, vol. 9(1), pages 1-16, December.
    17. Nguyen-Phuoc, Duy Quy & Su, Diep Ngoc & Nguyen, Minh Hieu & Vo, Nguyen S. & Oviedo-Trespalacios, Oscar, 2022. "Factors influencing intention to use on-demand shared ride-hailing services in Vietnam: risk, cost or sustainability?," Journal of Transport Geography, Elsevier, vol. 99(C).
    18. Jihane El Ouadi & Hanae Errousso & Nicolas Malhene & Siham Benhadou, 2022. "On understanding the impacts of shared public transportation on urban traffic and road safety using an agent-based simulation with heterogeneous fleets: a case study of Casablanca city," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 3893-3932, December.
    19. Adu-Gyamfi, Gibbson & Song, Huaming & Asamoah, Ama Nyarko & Li, Liang & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Towards sustainable vehicular transport: Empirical assessment of battery swap technology adoption in China," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    20. Jiayue Guo & Wenqian Zhang & Tiansheng Xia, 2023. "Impact of Shopping Website Design on Customer Satisfaction and Loyalty: The Mediating Role of Usability and the Moderating Role of Trust," Sustainability, MDPI, vol. 15(8), pages 1-16, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jesma0:v:14:y:2022:i:1:p:1-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.