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Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance

Author

Listed:
  • Xin Xu

    (Hong Kong Polytechnic University)

  • Will Wai Kit Ma

    (Hong Kong Shue Yan University)

  • Eric Wing Kuen See-To

    (University of Lancaster)

Abstract

We propose and empirically test a model of user acceptance of digital media convergence. Integrating information system research, particularly the paradigm of task–technology fit and the platform–application dichotomy, and theories from media psychology and human–computer interaction, we theorize the fit between the content applications and the media platform as the key determinant of user evaluation and acceptance of digital media convergence. We empirically tested our theory in the context of mobile video entertainment services. Specifically, we hypothesize that both the duration of the video content (i.e., the characteristic of the content) and the attentional constraint of the mobile media platform (i.e., the characteristic of the media platform) jointly determine users’ attentional involvement (i.e., reflecting the fit) in the video content. Such involvement in turn influences users’ emotional enjoyment and satisfaction with the mobile video entertainment service. The empirical results support most of our hypotheses. Two key findings are: (1) in the case of media convergence, the attentional constraint of the target media platform significantly influences user experience during content delivery that may lead to the rejection of media convergence; and (2) the duration of the content interacts with both the attentional constraint of the media platform and the type of interruptions from the environment in determining attentional involvement and emotional enjoyment. We discuss the theoretical contributions and practical implications from our empirical findings.

Suggested Citation

  • Xin Xu & Will Wai Kit Ma & Eric Wing Kuen See-To, 2010. "Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance," Information Systems Frontiers, Springer, vol. 12(3), pages 311-322, July.
    • Handle: RePEc:spr:infosf:v:12:y:2010:i:3:d:10.1007_s10796-008-9139-7
    DOI: 10.1007/s10796-008-9139-7
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    References listed on IDEAS

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    1. Margherita Pagani, 2003. "Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence," Post-Print hal-01892742, HAL.
    2. Margherita Pagani, 2003. "Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence," Post-Print hal-02298036, HAL.
    3. Yogesh K. Dwivedi & Michael D. Williams & Viswanath Venkatesh, 2008. "Guest Editorial: A profile of adoption of Information & Communication Technologies (ICT) research in the household context," Information Systems Frontiers, Springer, vol. 10(4), pages 385-390, September.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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    Cited by:

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    2. Ashutosh Jha & Debashis Saha, 2022. "Mobile Broadband for Inclusive Connectivity: What Deters the High-Capacity Deployment of 4G-LTE Innovation in India?," Information Systems Frontiers, Springer, vol. 24(4), pages 1305-1329, August.
    3. Pankush Kalgotra & Ramesh Sharda & Roger McHaney, 2019. "Don’t Disturb Me! Understanding the Impact of Interruptions on Knowledge Work: an Exploratory Neuroimaging Study," Information Systems Frontiers, Springer, vol. 21(5), pages 1019-1030, October.
    4. Xiuyuan Gong & Matthew K. O. Lee & Zhiying Liu & Xiabing Zheng, 2020. "Examining the Role of Tie Strength in Users’ Continuance Intention of Second-Generation Mobile Instant Messaging Services," Information Systems Frontiers, Springer, vol. 22(1), pages 149-170, February.

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