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Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence

Author

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  • Margherita Pagani

    (EM - EMLyon Business School)

Abstract

Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.

Suggested Citation

  • Margherita Pagani, 2003. "Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence," Post-Print hal-02298036, HAL.
    • Handle: RePEc:hal:journl:hal-02298036
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    Cited by:

    1. Xin Xu & Will Wai Kit Ma & Eric Wing Kuen See-To, 2010. "Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance," Information Systems Frontiers, Springer, vol. 12(3), pages 311-322, July.

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