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Positive marketing: Introduction to the special section

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  • Lerman, Dawn
  • Shefrin, Hersh

Abstract

This introduction provides an overview to the papers in this special edition, which collectively describe what it means for organizations to engage in positive marketing, including helping their non-optimizing customers make better decisions.

Suggested Citation

  • Lerman, Dawn & Shefrin, Hersh, 2015. "Positive marketing: Introduction to the special section," Journal of Business Research, Elsevier, vol. 68(12), pages 2443-2445.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:12:p:2443-2445
    DOI: 10.1016/j.jbusres.2015.06.030
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    References listed on IDEAS

    as
    1. Shefrin, Hersh & Nicols, Christina M., 2014. "Credit card behavior, financial styles, and heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1679-1687.
    2. Simonson, Itamar & Kivetz, Ran, 2000. "The Effects of Incomplete Information on Consumer Choice," Research Papers 1609, Stanford University, Graduate School of Business.
    3. Carlson, Jay P. & Weathers, Danny, 2008. "Examining differences in consumer reactions to partitioned prices with a variable number of price components," Journal of Business Research, Elsevier, vol. 61(7), pages 724-731, July.
    4. Cass Sunstein, 2014. "Nudging: A Very Short Guide," Journal of Consumer Policy, Springer, vol. 37(4), pages 583-588, December.
    5. Bas Verplanken & Ayana Sato, 2011. "The Psychology of Impulse Buying: An Integrative Self-Regulation Approach," Journal of Consumer Policy, Springer, vol. 34(2), pages 197-210, June.
    6. Xia, Lan & Kukar-Kinney, Monika, 2014. "For our valued customers only: Examining consumer responses to preferential treatment practices," Journal of Business Research, Elsevier, vol. 67(11), pages 2368-2375.
    7. William Pasewark & Mark Riley, 2010. "It’s a Matter of Principle: The Role of Personal Values in Investment Decisions," Journal of Business Ethics, Springer, vol. 93(2), pages 237-253, May.
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    Cited by:

    1. de Waal Malefyt, Timothy, 2015. "Relationship advertising: How advertising can enhance social bonds," Journal of Business Research, Elsevier, vol. 68(12), pages 2494-2502.
    2. Yanina Rashkova & Ludovica Moi, 2023. "Moving forward better marketing for a better world: a path for new research opportunities," Italian Journal of Marketing, Springer, vol. 2023(3), pages 413-428, September.

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