Segmentation of impulse buyers in an emerging market – An exploratory study
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DOI: 10.1016/j.jretconser.2016.07.019
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- Shin, Hyunju & Eastman, Jacqueline K. & Mothersbaugh, David, 2017. "The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 59-70.
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Keywords
Segmentation; Impulse buying behaviour; Impulse buying tendency/trait; Psychological profile;All these keywords.
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