The Influence of Hedonic Motives and Browsing On Impulse Buying
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DOI: 10.22610/jebs.v4i3.315
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References listed on IDEAS
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- Schnack, Alexander & Wright, Malcolm J. & Elms, Jonathan, 2021. "Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
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