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Culture's Influence on Business Negotiations in Four Countries

Author

Listed:
  • John L. Graham

    (Graduate School of management University of California)

  • ALMA Mintu-Wimsat

    (East Texas State University Commerce)

Abstract

The usefulness of a theoretical model of the determinants of business negotiation outcomes is tested in a simulation with business people from four countries (the United States, Japan, Brazil and Spain). The article is an extension of Graham, Mintu, and Rodgers (1994), and also directly tests Hofstede's and Hall's theories of culture. A problem-solving approach results in higher negotiation outcomes for Americans when their partners reciprocate. Role (buyer or seller) is the key determinant of profits for Japanese negotiations; that is, buyers do better than sellers. For the Spanish negotiators, a problem-solving approach actually yielded lower profits. For the Brazilians, interpersonal attractiveness lead to higher partner satisfaction.

Suggested Citation

  • John L. Graham & ALMA Mintu-Wimsat, 1997. "Culture's Influence on Business Negotiations in Four Countries," Group Decision and Negotiation, Springer, vol. 6(5), pages 483-502, September.
    • Handle: RePEc:spr:grdene:v:6:y:1997:i:5:d:10.1023_a:1008655003951
    DOI: 10.1023/A:1008655003951
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    References listed on IDEAS

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    1. Graham, John L., 1986. "The problem-solving approach to negotiations in industrial marketing," Journal of Business Research, Elsevier, vol. 14(6), pages 549-566, December.
    2. John L. Graham & Alma T. Mintu & Waymond Rodgers, 1994. "Explorations of Negotiation Behaviors in Ten Foreign Cultures Using a Model Developed in the United States," Management Science, INFORMS, vol. 40(1), pages 72-95, January.
    3. Nancy J Adler & Nigel Campbell & André Laurent, 1989. "In Search of Appropriate Methodology: From Outside The People's Republic of China Looking In," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 61-74, March.
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    Cited by:

    1. Dinkevych, Elena & Wilken, Robert & Aykac, Tayfun & Jacob, Frank & Prime, Nathalie, 2017. "Can outnumbered negotiators succeed? The case of intercultural business negotiations," International Business Review, Elsevier, vol. 26(3), pages 592-603.
    2. G.E. Kersten & S.J. Noronha, 1998. "Negotiation and the Web: Users' Perception and Acceptance," Working Papers ir98002, International Institute for Applied Systems Analysis.
    3. Gregory Kersten & Sunil Noronha, 1999. "Negotiation via the World Wide Web: A Cross-cultural Study of Decision Making," Group Decision and Negotiation, Springer, vol. 8(3), pages 251-279, May.
    4. G.E. Kersten & S. Koeszegi & R. Vetschera, 1999. "The Effects of Culture in Anonymous Negotiations: A Four Countries Experiment," Working Papers ir99023, International Institute for Applied Systems Analysis.

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