Utilizing the Hierarchy Structural Fuzzy Analytical Network Process Model to Evaluate Critical Elements of Marketing Strategic Alliance Development in Mobile Telecommunication Industry
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DOI: 10.1007/s10726-018-9554-1
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- Paweł Karczmarek & Witold Pedrycz & Adam Kiersztyn, 2021. "Fuzzy Analytic Hierarchy Process in a Graphical Approach," Group Decision and Negotiation, Springer, vol. 30(2), pages 463-481, April.
- Jessica Rubiano-Moreno & Samuel Nucamendi-Guillén & Alvaro Cordero-Franco & Alejandro Rodríguez-Magaña, 2022. "An improved LINMAP for multicriteria decision: designing customized incentive portfolios in an organization," Operational Research, Springer, vol. 22(4), pages 3489-3520, September.
- Tsuen-Ho Hsu & Sen-Tien Her & Jia-Jeng Hou, 2021. "Developing Universally Applicable Service Quality Assessment Model Based on the Theory of Consumption Values, and Using Fuzzy Linguistic Preference Relations to Empirically Test Three Industries," Mathematics, MDPI, vol. 9(20), pages 1-32, October.
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Keywords
Marketing strategic alliance; Fuzzy linguistic preference relations; Analytical network process; Interpretation of structural model; Matrice d’ Impacts Croisés Multiplication Appliquée à un Classement; Mobile telecommunication;All these keywords.
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