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Recognition of relational strategy content: insight from the managers’ view

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  • Agnieszka Zakrzewska-Bielawska

    (Lodz University of Technology)

Abstract

The paper aims to recognize how managers perceive a firm’s relational strategy content by identification of strategic choices made within it. The paper presents theoretical assumptions of the relational view of strategy based on identified fundamental strategic choices that form the content of relational strategy, presents hypotheses that link this content with the relational view of a firm, as well as ‘enterprise logic’, understood as the way in which top managers conceptualize their firm and its relationships with stakeholders. The research was conducted in 53 companies based in Poland using semi-structured interviews with executives. Both content and statistical analyses are to be used. The research results made it possible to discern key strategic choices that make up the content of relational strategy. These, in the opinion of managers, should include choices regarding the process of creating and appropriating value, selecting a partner and their significance, and the associated interorganizational dynamics as well as the way of forming interorganizational relationships.

Suggested Citation

  • Agnieszka Zakrzewska-Bielawska, 2019. "Recognition of relational strategy content: insight from the managers’ view," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(2), pages 193-211, June.
    • Handle: RePEc:spr:eurasi:v:9:y:2019:i:2:d:10.1007_s40821-018-0109-9
    DOI: 10.1007/s40821-018-0109-9
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    Cited by:

    1. Anna Walecka, 2021. "The Management of a Company’s Relational Capital as Part of Business Process," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 704-721.
    2. Aneta Ejsmont & Magdalena Majchrzak & Jacek Grzywacz, 2021. "Competitive Advantage in Co-operation of Enterprises Using Kaizen Costing Concept in Times of Extraordinary Dangers," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 377-396.
    3. Zakrzewska-Bielawska, Agnieszka & Czakon, Wojciech & Kraus, Sascha, 2023. "Relational orientation in B2B strategies: Measurement scale development and validation," Journal of Business Research, Elsevier, vol. 160(C).
    4. Singh, Rashmeet & Chandrashekar, Deepak & Subrahmanya Mungila Hillemane, Bala & Sukumar, Arun & Jafari-Sadeghi, Vahid, 2022. "Network cooperation and economic performance of SMEs: Direct and mediating impacts of innovation and internationalisation," Journal of Business Research, Elsevier, vol. 148(C), pages 116-130.
    5. Glinka, Beata & Glińska-Neweś, Aldona & Zakrzewska-Bielawska, Agnieszka, 2023. "A resource interaction perspective on resource use and development in migrant entrepreneur networks," Journal of Business Research, Elsevier, vol. 159(C).

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    More about this item

    Keywords

    Relational view; Strategy; Interorganizational relations; Value creation and appropriation; Partners;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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