A model of the consumer decision-making process for the disposal of goods

The objective of this research was to conduct a comprehensive analysis of the consumer decision-making process related to the disposal of goods. To achieve this, we developed an integrative model that combines theoretical approaches to consumer decision-making, a taxonomy of disposal decisions, and studies on the disposal behavior of goods with utilitarian, hedonic, and emotional value. Data for this study were collected through interviews using semi-structured scripts and the administration of forms. Subsequently, the collected data underwent content analysis, employing predefined and emergent categories, as well as descriptive statistics. The main outcome of this research is the proposed model of the consumer decision-making process for the disposal of goods. Specifically, the study emphasizes the importance of assigning residual value to goods as an intermediate step before selecting an alternative disposal method. Additionally, it identifies the post-discard evaluation, where individuals reflect on their decision and assess whether the outcome was satisfactory, leading to positive or negative feelings and emotions. Furthermore, this research sheds light on novel factors that influence the decision to discard goods. These factors encompass both environmental and individual influencers, as well as attributes associated with the goods themselves, such as altruism, visual discomfort, and the desire for a cleaner space. This article contributes to the field with its scientific value and originality, as it adopts an integrative approach to understanding consumer behavior regarding the disposal of goods. Notably, this study is the first of its kind conducted within public universities in a developing country. It specifically addresses the promotion of conscious consumption and responsible disposal of obsolete goods in the marketplace.