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Explanation matters: An experimental study on explainable AI

Author

Listed:
  • Pascal Hamm

    (EBS University)

  • Michael Klesel

    (University of Twente)

  • Patricia Coberger

    (Darmstadt University of Applied Science)

  • H. Felix Wittmann

    (University of Cambridge)

Abstract

Explainable artificial intelligence (XAI) is an important advance in the field of machine learning to shed light on black box algorithms and thus a promising approach to improving artificial intelligence (AI) adoption. While previous literature has already addressed the technological benefits of XAI, there has been little research on XAI from the user’s perspective. Building upon the theory of trust, we propose a model that hypothesizes that post hoc explainability (using Shapley Additive Explanations) has a significant impact on use-related variables in this context. To test our model, we designed an experiment using a randomized controlled trial design where participants compare signatures and detect forged signatures. Surprisingly, our study shows that XAI only has a small but significant impact on perceived explainability. Nevertheless, we demonstrate that a high level of perceived explainability has a strong impact on important constructs including trust and perceived usefulness. A post hoc analysis shows that hedonic factors are significantly related to perceived explainability and require more attention in future research. We conclude with important directions for academia and for organizations.

Suggested Citation

  • Pascal Hamm & Michael Klesel & Patricia Coberger & H. Felix Wittmann, 2023. "Explanation matters: An experimental study on explainable AI," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  • Handle: RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00640-9
    DOI: 10.1007/s12525-023-00640-9
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    References listed on IDEAS

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    1. Jussupow, Ekaterina & Spohrer, Kai & Heinzl, Armin & Gawlitza, Joshua, 2021. "Augmenting Medical Diagnosis Decisions? An Investigation into Physicians’ Decision-Making Process with Artificial Intelligence," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 137446, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Bjoern Niehaves & Kevin Ortbach, 2016. "The inner and the outer model in explanatory design theory: the case of designing electronic feedback systems," European Journal of Information Systems, Taylor & Francis Journals, vol. 25(4), pages 303-316, July.
    3. Scott Thiebes & Sebastian Lins & Ali Sunyaev, 2021. "Trustworthy artificial intelligence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 447-464, June.
    4. Arun Rai, 2020. "Explainable AI: from black box to glass box," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 137-141, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Artificial intelligence; AI; XAI; Perception; Experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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