Referral marketing: Harnessing the power of your customers
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DOI: 10.1016/j.bushor.2015.08.001
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References listed on IDEAS
- Kuester, Madlen & Benkenstein, Martin, 2014. "Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 897-904.
- Xiao, Ping & Tang, Christopher S. & Wirtz, Jochen, 2011. "Optimizing referral reward programs under impression management considerations," European Journal of Operational Research, Elsevier, vol. 215(3), pages 730-739, December.
- Walsh, Gianfranco & Elsner, Ralf, 2012. "Improving referral management by quantifying market mavens’ word of mouth value," European Management Journal, Elsevier, vol. 30(1), pages 74-81.
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Cited by:
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- Ghouri, Arsalan Mujahid & Akhtar, Pervaiz & Haq, Mirza A. & Mani, Venkatesh & Arsenyan, Gayane & Meyer, Martin, 2021. "Real-time information sharing, customer orientation, and the exploration of intra-service industry differences: Malaysia as an emerging market," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
- Rosa, S. & Rebelo, P. & Silva, C.M. & Alves, H. & Carvalho, P.G., 2018. "Optimal control of the customer dynamics based on marketing policy," Applied Mathematics and Computation, Elsevier, vol. 330(C), pages 42-55.
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"Bring a Friend! Privately or Publicly?,"
Management Science, INFORMS, vol. 66(5), pages 2269-2290, May.
- Elias Carroni & Paolo Pin & Simone Righi, 2018. "Bring a friend! Privately or Publicly?," Papers 1807.01994, arXiv.org, revised Dec 2018.
- Mark Legg & Murat Hancer, 2020. "How patrons value casino promotional offers: A conjoint study," Tourism Economics, , vol. 26(4), pages 640-657, June.
- Kuang, Di & Ma, Baolong & Wang, Hong, 2022. "The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
- Simona Cicognani & Sebastian Stein & Mirco Tonin & Michael Vlassopoulos, 2023. "Symbolic incentives and the recruitment of volunteers for citizen science projects," Oxford Economic Papers, Oxford University Press, vol. 75(4), pages 923-940.
- Eggers, Fabian & Risselada, Hans & Niemand, Thomas & Robledo, Sebastian, 2022. "Referral campaigns for software startups: The impact of network characteristics on product adoption," Journal of Business Research, Elsevier, vol. 145(C), pages 309-324.
- Joseph Kolawole Abon & Rufus O. Adebayo, 2020. "The Use of Marketing as a Tool for Competitive Advantage among Potential and Professional Football Clubs in KZN, South Africa," Eurasian Journal of Business and Management, Eurasian Publications, vol. 8(4), pages 319-335.
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Keywords
Referral programs; Customer referral programs; Recommend-a-Friend program; Word-of-Mouth referral; Word-of-Mouth communication;All these keywords.
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