IDEAS home Printed from https://ideas.repec.org/a/spr/elcore/v22y2022i2d10.1007_s10660-022-09551-x.html
   My bibliography  Save this article

Consumer characteristics and e-grocery services: the primacy of the primary shopper

Author

Listed:
  • Leo Van Hove

    (Vrije Universiteit Brussel)

Abstract

The literature does not agree on the precise role of socio-demographic characteristics in the adoption of online grocery shopping. This methodological note reviews the literature and shows that the differences in empirical results can to a large extent be explained by the data that is used. In particular, what matters is whether or not the survey that is exploited was targeted at the household member primarily responsible for the grocery shopping. I show that studies that use a non-targeted survey erroneously find that women are keener to adopt e-grocery services, in that the gender gap is simply due to women’s role as homemakers. I also show that such studies tend to underestimate the impact of education and income.

Suggested Citation

  • Leo Van Hove, 2022. "Consumer characteristics and e-grocery services: the primacy of the primary shopper," Electronic Commerce Research, Springer, vol. 22(2), pages 241-266, June.
    • Handle: RePEc:spr:elcore:v:22:y:2022:i:2:d:10.1007_s10660-022-09551-x
    DOI: 10.1007/s10660-022-09551-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10660-022-09551-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10660-022-09551-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Van Droogenbroeck, Ellen & Van Hove, Leo, 2020. "Intra-household task allocation in online grocery shopping: Together alone," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    2. Cervellon, Marie-Cécile & Sylvie, Jean & Ngobo, Paul-Valentin, 2015. "Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 31-51.
    3. Hiser, Jennifer & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-13, March.
    4. Farag, Sendy & Schwanen, Tim & Dijst, Martin & Faber, Jan, 2007. "Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 125-141, February.
    5. James P. Smith & John J. McArdle & Robert Willis, 2010. "Financial Decision Making and Cognition in a Family Context," Economic Journal, Royal Economic Society, vol. 120(548), pages 363-380, November.
    6. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
    7. Jensen, Kimberly L. & Yenerall, Jackie & Chen, Xuqi & Yu, T. Edward, 2021. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 53(3), pages 416-434, August.
    8. Riffai, M.M.M.A. & Grant, Kevin & Edgar, David, 2012. "Big TAM in Oman: Exploring the promise of on-line banking, its adoption by customers and the challenges of banking in Oman," International Journal of Information Management, Elsevier, vol. 32(3), pages 239-250.
    9. Dominici, Andrea & Boncinelli, Fabio & Gerini, Francesca & Marone, Enrico, 2021. "Determinants of online food purchasing: The impact of socio-demographic and situational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    10. Qiujie Zheng & Junhong Chen & Robin Zhang & H. Holly Wang, 2020. "What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 12(2), pages 193-213, February.
    11. Ellen Van Droogenbroeck & Leo Van Hove, 2021. "Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model," Sustainability, MDPI, vol. 13(8), pages 1-27, April.
    12. Hood, Nick & Urquhart, Ryan & Newing, Andy & Heppenstall, Alison, 2020. "Sociodemographic and spatial disaggregation of e-commerce channel use in the grocery market in Great Britain," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    13. Goethals, Frank & Leclercq-Vandelannoitte, Aurélie & Tütüncü, Yazgi, 2012. "French consumers' perceptions of the unattended delivery model for e-grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 133-139.
    14. Saphores, Jean-Daniel & Xu, Lu, 2021. "E-shopping changes and the state of E-grocery shopping in the US - Evidence from national travel and time use surveys," Research in Transportation Economics, Elsevier, vol. 87(C).
    15. Eisend, Martin, 2014. "Shelf space elasticity: A meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 168-181.
    16. Vladi Finotto & Christine Mauracher & Isabella Procidano, 2020. "Factors influencing the use of e-commerce in the agri-food sector: an analysis of Italian consumers," Working Papers 01, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    17. James P. Smith & John J. McArdle & Robert Willis, 2010. "Financial Decision Making and Cognition in a Family Context," Economic Journal, Royal Economic Society, vol. 120(548), pages 363-380, November.
    18. Wang, Ou & Somogyi, Simon, 2019. "Determinants for consumer food choice with the New Retail e-commerce mode," 2019 Conference (63rd), February 12-15, 2019, Melbourne, Australia 285035, Australian Agricultural and Resource Economics Society (AARES).
    19. Marie-Cécile Cervellon & Jean Sylvie & Paul Valentin Ngobo, 2015. "Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape," Post-Print hal-01619879, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Roberto Bruni & Annarita Colamatteo & Dušan Mladenović, 2024. "How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities," Electronic Commerce Research, Springer, vol. 24(2), pages 965-982, June.
    2. Arvind Shroff & Satish Kumar & Luisa M. Martinez & Nitesh Pandey, 2024. "From clicks to consequences: a multi-method review of online grocery shopping," Electronic Commerce Research, Springer, vol. 24(2), pages 925-964, June.
    3. Simone Braun & Dunia Osman, 2024. "Online grocery shopping adoption versus non-adoption among the over-50s in Germany," Electronic Commerce Research, Springer, vol. 24(2), pages 825-862, June.
    4. Sawang, Sukanlaya & Lee, Chia-Chi & Chou, Cindy Yunhsin & Vighnesh, Nanjangud Vishwanath & Chandrashekar, Deepak, 2023. "Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    5. Van Hove, Leo, 2023. "Survey-based measurement of the adoption of grocery delivery services: A commentary," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    6. Simoni F. Rohden & Lélis Balestrin Espartel, 2024. "Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents," Electronic Commerce Research, Springer, vol. 24(2), pages 901-923, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dominici, Andrea & Boncinelli, Fabio & Gerini, Francesca & Marone, Enrico, 2021. "Determinants of online food purchasing: The impact of socio-demographic and situational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    2. Arvind Shroff & Satish Kumar & Luisa M. Martinez & Nitesh Pandey, 2024. "From clicks to consequences: a multi-method review of online grocery shopping," Electronic Commerce Research, Springer, vol. 24(2), pages 925-964, June.
    3. Xu, Lu & Saphores, Jean-Daniel, 2024. "Does e-shopping impact household travel? Evidence from the 2017 U.S. NHTS," Journal of Transport Geography, Elsevier, vol. 115(C).
    4. Marcucci, Edoardo & Gatta, Valerio & de Oliveira Leite Nascimento, Carla & Aziz, Soukaina & Ayagah, Prince & Montero, Tania, 2024. "The environmental impact of buying groceries online/offline pre and during COVID-19. Any changes?," Transport Policy, Elsevier, vol. 149(C), pages 222-233.
    5. Hannah Younes & Robert B. Noland & Wenwen Zhang, 2022. "Browsing for food: Will COVID‐induced online grocery delivery persist?," Regional Science Policy & Practice, Wiley Blackwell, vol. 14(S1), pages 179-195, November.
    6. Alaimo, Leonardo Salvatore & Fiore, Mariantonietta & Galati, Antonino, 2022. "Measuring consumers’ level of satisfaction for online food shopping during COVID-19 in Italy using POSETs," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    7. Sérgio Almeida De Sousa & Marcos De Almeida Rangel, 2014. "Do As I Do, Not As I Say: Incentivization And The Relationship Between Cognitive Ability And Riskaversion," Anais do XL Encontro Nacional de Economia [Proceedings of the 40th Brazilian Economics Meeting] 126, ANPEC - Associação Nacional dos Centros de Pós-Graduação em Economia [Brazilian Association of Graduate Programs in Economics].
    8. Luc Arrondel & Nicolas Frémeaux, 2016. "‘For Richer, For Poorer’: Assortative Mating and Savings Preferences," Economica, London School of Economics and Political Science, vol. 83(331), pages 518-543, July.
    9. Huang, Wei & Zhou, Yi, 2013. "Effects of education on cognition at older ages: Evidence from China's Great Famine," Social Science & Medicine, Elsevier, vol. 98(C), pages 54-62.
    10. Florian Deuflhard & Dimitris Georgarakos & Roman Inderst, 2019. "Financial Literacy and Savings Account Returns," Journal of the European Economic Association, European Economic Association, vol. 17(1), pages 131-164.
    11. Deborah A. Cobb-Clark & Sonja C. Kassenboehmer & Mathias G. Sinning, 2013. "Locus of Control and Savings," Ruhr Economic Papers 0455, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
    12. Lei, Xiaoyan & Giles, John & Hu, Yuqing & Park, Albert & Strauss, John & Zhao, Yaohui, 2012. "Patterns and correlates of intergenerational non-time transfers : evidence from CHARLS," Policy Research Working Paper Series 6076, The World Bank.
    13. Doblhammer, Gabriele & van den Berg, Gerard J. & Fritze, Thomas, 2011. "Economic conditions at the time of birth and cognitive abilities late in life: evidence from eleven European countries," Working Paper Series 2011:14, IFAU - Institute for Evaluation of Labour Market and Education Policy.
    14. Luc Arrondel & Nicolas Frémeaux, 2013. ""For richer, for poorer": savings preferences and choice of spouse," PSE Working Papers halshs-00786245, HAL.
    15. Marcin Gąsior, 2021. "Environmental Attitudes and Willingness to Purchase Online—Classification Approach," Sustainability, MDPI, vol. 13(15), pages 1-17, August.
    16. Maite Blázquez & Santiago Budría, 2018. "The Effects of Over-indebtedness on Individual Health," Hacienda Pública Española / Review of Public Economics, IEF, vol. 227(4), pages 103-131, December.
    17. Olivera, Javier & Andreoli, Francesco & Leist, Anja K. & Chauvel, Louis, 2018. "Inequality in old age cognition across the world," Economics & Human Biology, Elsevier, vol. 29(C), pages 179-188.
    18. Firth, Chris & Stewart, Neil & Antoniou, Constantinos & Leake, David, 2023. "The effects of personality and IQ on portfolio outcomes," Finance Research Letters, Elsevier, vol. 51(C).
    19. Marini, Annalisa, 2017. "Cupid and Psyche: Cognition and the Choice of the Partner," MPRA Paper 99712, University Library of Munich, Germany, revised 2020.
    20. Hai Tran, Van & Sirieix, Lucie, 2020. "Shopping and cross-shopping practices in Hanoi Vietnam: An emerging urban market context," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elcore:v:22:y:2022:i:2:d:10.1007_s10660-022-09551-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.