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Consumer characteristics and e-grocery services: the primacy of the primary shopper

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  • Leo Van Hove

    (Vrije Universiteit Brussel)

Abstract

The literature does not agree on the precise role of socio-demographic characteristics in the adoption of online grocery shopping. This methodological note reviews the literature and shows that the differences in empirical results can to a large extent be explained by the data that is used. In particular, what matters is whether or not the survey that is exploited was targeted at the household member primarily responsible for the grocery shopping. I show that studies that use a non-targeted survey erroneously find that women are keener to adopt e-grocery services, in that the gender gap is simply due to women’s role as homemakers. I also show that such studies tend to underestimate the impact of education and income.

Suggested Citation

  • Leo Van Hove, 2022. "Consumer characteristics and e-grocery services: the primacy of the primary shopper," Electronic Commerce Research, Springer, vol. 22(2), pages 241-266, June.
    • Handle: RePEc:spr:elcore:v:22:y:2022:i:2:d:10.1007_s10660-022-09551-x
    DOI: 10.1007/s10660-022-09551-x
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    References listed on IDEAS

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    1. Qiujie Zheng & Junhong Chen & Robin Zhang & H. Holly Wang, 2020. "What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 12(2), pages 193-213, February.
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    3. Goethals, Frank & Leclercq-Vandelannoitte, Aurélie & Tütüncü, Yazgi, 2012. "French consumers' perceptions of the unattended delivery model for e-grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 133-139.
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    5. Jensen, Kimberly L. & Yenerall, Jackie & Chen, Xuqi & Yu, T. Edward, 2021. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 53(3), pages 416-434, August.
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    7. James P. Smith & John J. McArdle & Robert Willis, 2010. "Financial Decision Making and Cognition in a Family Context," Economic Journal, Royal Economic Society, vol. 120(548), pages 363-380, November.
    8. Wang, Ou & Somogyi, Simon, 2019. "Determinants for consumer food choice with the New Retail e-commerce mode," 2019 Conference (63rd), February 12-15, 2019, Melbourne, Australia 285035, Australian Agricultural and Resource Economics Society (AARES).
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    15. Cervellon, Marie-Cécile & Sylvie, Jean & Ngobo, Paul-Valentin, 2015. "Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 31-51.
    16. Hiser, Jennifer & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(01), pages 1-13, March.
    17. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
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    3. Simoni F. Rohden & Lélis Balestrin Espartel, 2024. "Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents," Electronic Commerce Research, Springer, vol. 24(2), pages 901-923, June.
    4. Arvind Shroff & Satish Kumar & Luisa M. Martinez & Nitesh Pandey, 2024. "From clicks to consequences: a multi-method review of online grocery shopping," Electronic Commerce Research, Springer, vol. 24(2), pages 925-964, June.
    5. Sawang, Sukanlaya & Lee, Chia-Chi & Chou, Cindy Yunhsin & Vighnesh, Nanjangud Vishwanath & Chandrashekar, Deepak, 2023. "Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Van Hove, Leo, 2023. "Survey-based measurement of the adoption of grocery delivery services: A commentary," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).

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