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An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas

Author

Listed:
  • Hiser, Jennifer
  • Nayga, Rodolfo M., Jr.
  • Capps, Oral, Jr.

Abstract

Online food shopping is not only one of the newest innovations in grocery shopping but also one of the many services integrating the changing needs of consumers and the increasing use of modern technology. A survey was conducted in the Bryan/College Station area of Texas to determine a quantitative profile of consumers, via logit analysis, who are familiar with the concept of online food shopping and who are willing to use an online food shopping service. Older people, females, major shoppers, and people with lower incomes are less likely to be familiar with the concept of online food shopping. Those consumers willing to consider using online food shopping services are those familiar with the concept of online food shopping, those who find convenience as the largest benefit, and those who are chiefly concerned about price, credit card security, and delivery service. Older people and those with no college education are less likely to use online food shopping services.

Suggested Citation

  • Hiser, Jennifer & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-13, March.
    • Handle: RePEc:ags:jlofdr:26794
    DOI: 10.22004/ag.econ.26794
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    File URL: https://ageconsearch.umn.edu/record/26794/files/30010078.pdf
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    References listed on IDEAS

    as
    1. Oral Capps & Randall A. Kramer, 1985. "Analysis of Food Stamp Participation Using Qualitative Choice Models," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(1), pages 49-59.
    2. Kaitz, Evelyn F., 1979. "Getting the Most From Your Food Dollar," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), March.
    3. Kinsey, Jean D., 1998. "Supermarket Trends And Changes In Retail Food Delivery," Agricultural Outlook Forum 1998 33217, United States Department of Agriculture, Agricultural Outlook Forum.
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    Citations

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    Cited by:

    1. Leo Van Hove, 2022. "Consumer characteristics and e-grocery services: the primacy of the primary shopper," Electronic Commerce Research, Springer, vol. 22(2), pages 241-266, June.
    2. Morganosky, Michelle A. & Cude, Brenda J., 2001. "Consumer Responses To Online Food Retailing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-13, March.
    3. Driediger, Fabian & Bhatiasevi, Veera, 2019. "Online grocery shopping in Thailand: Consumer acceptance and usage behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 224-237.
    4. Chokoe, Sepuru Cindy & Oyekale, Abayomi Samuel, 2022. "Perceptions of online shopping and determinants of consumers’ online purchase of food groceries in Polokwane local municipality, South Africa," African Journal of Food, Agriculture, Nutrition and Development (AJFAND), African Journal of Food, Agriculture, Nutrition and Development (AJFAND), vol. 22(07).
    5. Ramus, Kim Bjarne & Grunert, Klaus G., 2004. "Consumers’ Willingness To Buy Food Via The Internet: A Review Of The Litterature And A Model For Future Research," MAPP Working Papers 84, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    6. Hannah Younes & Robert B. Noland & Wenwen Zhang, 2022. "Browsing for food: Will COVID‐induced online grocery delivery persist?," Regional Science Policy & Practice, Wiley Blackwell, vol. 14(S1), pages 179-195, November.
    7. Michael Olumekor & Harman Preet Singh & Ibrahim Abdullah Alhamad, 2024. "Online Grocery Shopping: Exploring the Influence of Income, Internet Access, and Food Prices," Sustainability, MDPI, vol. 16(4), pages 1-17, February.
    8. Wang, Xiaokun (Cara) & Kim, Woojung & Holguín-Veras, José & Schmid, Joshua, 2021. "Adoption of delivery services in light of the COVID pandemic: Who and how long?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 154(C), pages 270-286.
    9. Nadia Palmieri & Alessandro Suardi & Francesco Latterini & Luigi Pari, 2020. "The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations," Agriculture, MDPI, vol. 10(11), pages 1-12, October.
    10. Bengi İlhan & Tutku İşçioğlu, 2015. "Effect of women’s labor market status on online grocery shopping, the case of Turkey," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 5(2), pages 371-396, December.

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