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Measuring consumers’ level of satisfaction for online food shopping during COVID-19 in Italy using POSETs

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  • Alaimo, Leonardo Salvatore
  • Fiore, Mariantonietta
  • Galati, Antonino

Abstract

The pandemic COVID 19 has upset the economic, social, financial, and general behavioral systems. Global crisis has a large impact overall and related fallouts significantly affect existent structural paradigms in every country and region across the world. In particular, the spread of COVID-19 pandemic has led to having to rethink the way we produce and consume food. Within this global change, a rise in the number of consumers who purchase food products online in order to comply with the rules aimed at limiting the circulation of the virus should be emphasized. Consequently, probably causing a long-term positive effect on m-commerce. The purpose is to elaborate on the index of the satisfaction level of consumers of purchasing food online via food shopping channels, by using key factors that characterize the online spending behavior. The analysis was carried out by collection of data deriving from an anonymous online questionnaire administrated via social networks and emails, during the ‘hot’ months of the pandemic progression in Italy, which is March–May 2020.

Suggested Citation

  • Alaimo, Leonardo Salvatore & Fiore, Mariantonietta & Galati, Antonino, 2022. "Measuring consumers’ level of satisfaction for online food shopping during COVID-19 in Italy using POSETs," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    • Handle: RePEc:eee:soceps:v:82:y:2022:i:pa:s0038012121000562
    DOI: 10.1016/j.seps.2021.101064
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