Receiver responses to referral reward programs in social networks
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DOI: 10.1007/s10660-017-9271-x
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- Xu Chen & Yingliang Wu & Rujie Zhong, 2023. "Optimal strategies of social commerce platforms in the context of forwarding and bargaining," Operational Research, Springer, vol. 23(2), pages 1-28, June.
- Li, Yuhao & Shi, Nan & Wang, Kanliang, 2024. "Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Receivers’ responses; Online social networks; Tie strength; Behavioral norms;All these keywords.
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