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Online fundraising, self-deception, and the long-term impact of ask avoidance

Author

Listed:
  • Adena, Maja
  • Huck, Steffen

Abstract

We study an online fundraising campaign run on an opera ticket booking plat-form. After establishing a baseline, a first change doubled the donation grid. A second change altered the navigation of the website rendering the act of declining to donate more salient. The contribution of our paper is fourfold. First, we add to the literature on defaults by showing how donation grids can have dramatic im-pacts on giving. Second, we demonstrate that small, apparently superficial chang-es in the design of a campaign can have unexpectedly large consequences (offset-ting the effects of changes in the choice architecture). Third, we provide the first field evidence for the role of self-image in charitable giving. Finally, we provide stark evidence on adverse long-run effects of fundraising campaigns for ticket selling entities. "Avoiding the ask," non-frequent customers buy fewer tickets in the following opera season. Ticket sales per person fall by €16-32, while average charitable income from the same group during the campaign is just €0.26.

Suggested Citation

  • Adena, Maja & Huck, Steffen, 2016. "Online fundraising, self-deception, and the long-term impact of ask avoidance," Discussion Papers, Research Unit: Economics of Change SP II 2016-306, WZB Berlin Social Science Center.
    • Handle: RePEc:zbw:wzbeoc:spii2016306
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    References listed on IDEAS

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    Cited by:

    1. Steffen Altmann & Armin Falk & Paul Heidhues & Rajshri Jayaraman & Marrit Teirlinck, 2019. "Defaults and Donations: Evidence from a Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 101(5), pages 808-826, December.
    2. Adena, Maja & Alizade, Jeyhun & Bohner, Frauke & Harke, Julian & Mesters, Fabio, 2019. "Quality certification for nonprofits, charitable giving, and donor's trust: Experimental evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 159, pages 75-100.
    3. Adena, Maja & Huck, Steffen, 2016. "A field experiment on crowdfunding for a club good," Discussion Papers, Research Unit: Economics of Change SP II 2016-308, WZB Berlin Social Science Center.
    4. Kesternich, Martin & Römer, Daniel & Flues, Florens, 2019. "The power of active choice: Field experimental evidence on repeated contribution decisions to a carbon offsetting program," European Economic Review, Elsevier, vol. 114(C), pages 76-91.
    5. Gaudeul, Alexia & Kaczmarek, Magdalena Claudia, 2016. ""Many a slip between the cup and the lip": The effect of default-based nudges on prosocial behavior and attitudes," University of Göttingen Working Papers in Economics 297, University of Goettingen, Department of Economics.
    6. Adena, Maja & Huck, Steffen, 2017. "Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment," Journal of Public Economics, Elsevier, vol. 148(C), pages 32-42.
    7. Gaudeul, Alexia & Kaczmarek, Magdalena C., 2017. "Does nudging intentions translate into action? Why nudging pledges to charities does not result in increased donations," University of Göttingen Working Papers in Economics 318, University of Goettingen, Department of Economics.

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    More about this item

    Keywords

    online fundraising; quasi-experiment; self-image;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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