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Adapting to "word of mouse"

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  • Gelb, Betsy D.
  • Sundaram, Suresh

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  • Gelb, Betsy D. & Sundaram, Suresh, 2002. "Adapting to "word of mouse"," Business Horizons, Elsevier, vol. 45(4), pages 21-25.
    • Handle: RePEc:eee:bushor:v:45:y:2002:i:4:p:21-25
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    Cited by:

    1. Baka, Vasiliki, 2016. "The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector," Tourism Management, Elsevier, vol. 53(C), pages 148-162.
    2. Choo Yeon Kim & Seong Soo Cha, 2023. "Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth," SAGE Open, , vol. 13(3), pages 21582440231, September.
    3. Llodrà-Riera, Isabel & Martínez-Ruiz, María Pilar & Jiménez-Zarco, Ana Isabel & Izquierdo-Yusta, Alicia, 2015. "A multidimensional analysis of the information sources construct and its relevance for destination image formation," Tourism Management, Elsevier, vol. 48(C), pages 319-328.
    4. Qi Wang & Yunxia Mao & Ji Zhu & Xiaohang Zhang, 2018. "Receiver responses to referral reward programs in social networks," Electronic Commerce Research, Springer, vol. 18(3), pages 563-585, September.
    5. Berry, Leonard L. & Bolton, Ruth N. & Bridges, Cheryl H. & Meyer, Jeffrey & Parasuraman, A. & Seiders, Kathleen, 2010. "Opportunities for Innovation in the Delivery of Interactive Retail Services," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 155-167.
    6. Mauro Bampo & Michael T. Ewing & Dineli R. Mather & David Stewart & Mark Wallace, 2008. "The Effects of the Social Structure of Digital Networks on Viral Marketing Performance," Information Systems Research, INFORMS, vol. 19(3), pages 273-290, September.
    7. Md. Alamgir Hossain & Minho Kim, 2018. "Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?," Sustainability, MDPI, vol. 10(7), pages 1-15, July.
    8. van Noort, Guda & Willemsen, Lotte M., 2012. "Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 131-140.
    9. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.

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