Examining Brand Strength of Political Candidates: a Performance Premium Approach
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DOI: 10.1007/s40547-019-0092-z
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- David A. Schweidel & Neil Bendle, 2019. "Marketing and Politics: Strange Bedfellows no More," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 37-40, December.
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Political marketing; Brand strength; Advertising; Human brands;All these keywords.
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