Market Basket Analysis of Basket Data with Demographics: A Case Study in E-Retailing
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DOI: http://dx.doi.org/10.17093/alphanumeric.752505
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References listed on IDEAS
- Katrin Dippold & Harald Hruschka, 2013. "Variable selection for market basket analysis," Computational Statistics, Springer, vol. 28(2), pages 519-539, April.
- Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.
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- Yuliia Biliavska & Yevgeny Romat & Valentyn Biliavskyi & Olena Sydorenko & Tetiana Ostapenko, 2024. "Diagnosing category management in a pharmacy retail chain," Eastern-European Journal of Enterprise Technologies, PC TECHNOLOGY CENTER, vol. 1(13 (127)), pages 22-32, February.
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More about this item
Keywords
Association Rule Mining; Data Mining; Demographic Association Rules; Market Basket Analysis;All these keywords.
JEL classification:
- C01 - Mathematical and Quantitative Methods - - General - - - Econometrics
Statistics
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