IDEAS home Printed from https://ideas.repec.org/a/spr/aodasc/v3y2016i2d10.1007_s40745-016-0077-9.html
   My bibliography  Save this article

Two Factor Theory of Motivation and Satisfaction: An Empirical Verification

Author

Listed:
  • M. A. Sanjeev

    (Jaypee Business School)

  • A. V. Surya

    (IMRB International, SRI Division)

Abstract

Effective talent management is imperative for organisational success. This involves acquiring, deploying, developing, engaging and retaining talent in the organisation there by providing a stable staff for achieving organisational objectives. Herzberg’s two factor theory of motivation and satisfaction was proposed in 1959 and has been widely tested empirically with mixed results. The purpose of this research is to verify the ‘two factor theory’ in the modern day context using exploratory and confirmatory factor analysis. The study is done among pharmaceutical sales and marketing professionals. The findings confirm the existence of two factor structure of motivation and satisfaction. The employees are satisfied in the presence of motivating factors only and hygiene factors do not have any influence on satisfaction levels. The motivating factors however, are not fully intrinsic in nature and consists of certain extrinsic elements also as classified by Herzberg. The factors are also not fully independent with a high amount of shared variance between them.

Suggested Citation

  • M. A. Sanjeev & A. V. Surya, 2016. "Two Factor Theory of Motivation and Satisfaction: An Empirical Verification," Annals of Data Science, Springer, vol. 3(2), pages 155-173, June.
    • Handle: RePEc:spr:aodasc:v:3:y:2016:i:2:d:10.1007_s40745-016-0077-9
    DOI: 10.1007/s40745-016-0077-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40745-016-0077-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40745-016-0077-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Brenner, Vc & Carmack, Cw & Weinstei.Mg, 1971. "Empirical Test Of Motivation-Hygiene Theory," Journal of Accounting Research, Wiley Blackwell, vol. 9(2), pages 359-366.
    2. Mainak Mazumdar, 2013. "Performance of Pharmaceutical Companies in India," Contributions to Economics, Springer, edition 127, number 978-3-7908-2876-4, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Byunghyun Lee & Changjae Lee & Ilyoung Choi & Jaekyeong Kim, 2022. "Analyzing Determinants of Job Satisfaction Based on Two-Factor Theory," Sustainability, MDPI, vol. 14(19), pages 1-19, October.
    2. Eliana De Salvo & Francesca Cuzzocrea & Sebastiano Costa & Francesca Liga, 2024. "Parents Between Family and Work: The Role of Psychological Needs Satisfaction," Journal of Family and Economic Issues, Springer, vol. 45(3), pages 672-686, September.
    3. Yongbeom Hur, 2018. "Testing Herzberg’s Two-Factor Theory of Motivation in the Public Sector: Is it Applicable to Public Managers?," Public Organization Review, Springer, vol. 18(3), pages 329-343, September.
    4. Changjae Lee & Byunghyun Lee & Ilyoung Choi & Jaekyeong Kim, 2023. "Exploring Determinants of Job Satisfaction: A Comparison Between Survey and Review Data," SAGE Open, , vol. 13(4), pages 21582440231, December.
    5. XiaoJuan Zhang & Xiang Jinpeng & Farhan Khan, 2020. "The Influence of Social Media on Employee’s Knowledge Sharing Motivation: A Two-Factor Theory Perspective," SAGE Open, , vol. 10(3), pages 21582440209, July.
    6. Ghulam Ahmed Bin Donkor & Godfrey Adda & Mohammed Kweku Baidoo, 2023. "Leveraging on Motivation to Retain Employees: The Role of Psychological Contract," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(10), pages 1-40, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chandan Sharma, 2016. "R&D, Technology Transfer And Productivity In The Indian Pharmaceutical Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-24, January.
    2. Pedro Garcia-del-Barrio, 2017. "Pareto-improving income redistribution: expanding consumer access to the vaccines market," Economics of Governance, Springer, vol. 18(3), pages 275-313, August.
    3. repec:eur:ejesjr:355 is not listed on IDEAS
    4. Liu, Baohua & Zhang, Nihui & Chan, Kam C. & Chen, Yining & Qiu, Xuemei, 2024. "Executive equity incentive plans: Effective golden handcuffs?," International Review of Economics & Finance, Elsevier, vol. 91(C), pages 83-97.
    5. Venkatanarayana Motkuri & Rudra Narayan Mishra, 2020. "Pharmaceutical Market and Drug Price Policy in India," Review of Development and Change, , vol. 25(1), pages 30-53, June.
    6. Bhaumik, Sumon Kumar & Driffield, Nigel & Zhou, Ying, 2016. "Country specific advantage, firm specific advantage and multinationality – Sources of competitive advantage in emerging markets: Evidence from the electronics industry in China," International Business Review, Elsevier, vol. 25(1), pages 165-176.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:aodasc:v:3:y:2016:i:2:d:10.1007_s40745-016-0077-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.