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Doing good by doing well: a MCDM framework for evaluating corporate social responsibility attractiveness

Author

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  • Maria Teresa Lamata

    (Universidad de Granada)

  • Vicente Liern

    (Universitat de València)

  • Blanca Pérez-Gladish

    (Universidad de Oviedo)

Abstract

Corporate social responsibility is a multidimensional concept with an imprecise nature. Evaluation of the degree of corporate social performance is one of the most discussed questions among academic researchers and practitioners. In this paper, we are concerned with devising an integrative overall indicator of corporate social performance. Fuzzy logic procedures appear as the adequate tools for the evaluation of corporate social responsibility, taking into account the multiple social responsibility dimensions and available information from different sources. The obtained fuzzy measure will be integrated into a general method for the evaluation of firms. This general framework will guide the investor in his investment decision process taking account of the available information and investor’s level of confidence in it. The definition of desirable and undesirable firms will depend on the investor’s preferences. Our proposal, based on a Fuzzy-AHP-TOPSIS approach, will allow us to rank firms based on how well they are doing good.

Suggested Citation

  • Maria Teresa Lamata & Vicente Liern & Blanca Pérez-Gladish, 2018. "Doing good by doing well: a MCDM framework for evaluating corporate social responsibility attractiveness," Annals of Operations Research, Springer, vol. 267(1), pages 249-266, August.
    • Handle: RePEc:spr:annopr:v:267:y:2018:i:1:d:10.1007_s10479-016-2271-8
    DOI: 10.1007/s10479-016-2271-8
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    References listed on IDEAS

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    Cited by:

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    4. N. Aktaş & N. Demirel, 2021. "A hybrid framework for evaluating corporate sustainability using multi-criteria decision making," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 15591-15618, October.
    5. Panos Xidonas & Ilias Lekkos & Charis Giannakidis & Christos Staikouras, 2023. "Multicriteria security evaluation: does it cost to be traditional?," Annals of Operations Research, Springer, vol. 323(1), pages 301-330, April.
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    7. Hakan Gökhan Gündoğdu & Ahmet Aytekin & Şura Toptancı & Selçuk Korucuk & Çağlar Karamaşa, 2023. "Environmental, social, and governance risks and environmentally sensitive competitive strategies: A case study of a multinational logistics company," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4874-4906, November.
    8. Iván Arribas & María Dolores Espinós-Vañó & Fernando García & Paula Beatriz Morales-Bañuelos, 2019. "The Inclusion of Socially Irresponsible Companies in Sustainable Stock Indices," Sustainability, MDPI, vol. 11(7), pages 1-14, April.
    9. Dongsheng Zhang & Hongwei Wang & Xiangshan Jin, 2022. "Element Matching and Configuration Path of Corporate Social Responsibility Performance," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
    10. K. Liagkouras & K. Metaxiotis & G. Tsihrintzis, 2022. "Incorporating environmental and social considerations into the portfolio optimization process," Annals of Operations Research, Springer, vol. 316(2), pages 1493-1518, September.
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    12. Ana María Gómez-Bezares & Fernando Gómez-Bezares, 2020. "Catholic Social Thought and Sustainability. Ethical and Economic Alignment," JRFM, MDPI, vol. 14(1), pages 1-22, December.

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