The textuality of markets
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DOI: 10.1007/s13162-021-00205-z
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- Johannes Habel & Sascha Alavi & Nicolas Heinitz, 2023. "A theory of predictive sales analytics adoption," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 34-54, June.
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Keywords
Text; Textuality; Markets; Embeddedness; Affordances;All these keywords.
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