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Determinants of Digital Transformation in the Restaurant Industry

Author

Listed:
  • Domingo Martin-Martin

    (University of Seville, Seville, Spain)

  • Jose Maya Garcia

    (University of Seville, Seville, Spain)

  • Isidoro Romero

    (University of Seville, Seville, Spain)

Abstract

This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the personal characteristics of the entrepreneurs/managers; (2) the characteristics of the businesses; and (3) the spatial location of the restaurants. The data used in the empirical research were compiled from a representative survey of restaurant SMEs in Spain. The study uses an ordinal logistic regression specification to test the hypotheses. The results obtained indicate that the education of entrepreneurs/managers, their entrepreneurial motivations, and their ambition for growth condition the digital transformation of their businesses. Furthermore, the characteristics of the company, such as the number of establishments, belonging to a corporate group, and the employees’ educational level, influence the digitalisation of restaurants. Likewise, it is observed that the digitalisation process is stimulated in inland towns compared to coastal areas, as well as in intermediate municipalities with populations of between 10,000 and 100,000 inhabitants.

Suggested Citation

  • Domingo Martin-Martin & Jose Maya Garcia & Isidoro Romero, 2022. "Determinants of Digital Transformation in the Restaurant Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 430-430, April.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:430
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    Cited by:

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    2. Mammadov Huseyn & Africa Ruiz-Gandara & Luis Gonzalez-Abril & Isidoro Romero, 2024. "Adoption of Artificial Intelligence in Small and Medium-Sized Enterprises in Spain: The Role of Competences and Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 848-848, August.

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    More about this item

    Keywords

    digitalisation; digital transformation; innovation; restaurant; SME; Spain;
    All these keywords.

    JEL classification:

    • R13 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General Equilibrium and Welfare Economic Analysis of Regional Economies
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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