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Technology characteristics, choice architecture, and farmer knowledge: the case of phytase

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  • Michael Stahlman
  • Laura McCann

Abstract

Phytase is an enzyme that frees the phosphorus bound in feed grains and thus reduces the amount of dicalcium phosphate supplementation required for non-ruminants, reducing phosphorous excretion and thus reducing water pollution. This innovation has been widely adopted by feed companies in the US due to decreased phytase production costs and increased dicalcium phosphate costs. The roles played by phytase characteristics and choice architecture in the widespread use of this win–win technology are examined. A recent survey has also revealed that Midwestern farmers are largely unaware of this technology even though they are using it. One implication is that further research on win–win technologies that will be adopted by industries, rather than being dependent on adoption by individuals, may be beneficial. Copyright Springer Science+Business Media B.V. 2012

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  • Michael Stahlman & Laura McCann, 2012. "Technology characteristics, choice architecture, and farmer knowledge: the case of phytase," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(3), pages 371-379, September.
    • Handle: RePEc:spr:agrhuv:v:29:y:2012:i:3:p:371-379
    DOI: 10.1007/s10460-011-9346-6
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    Cited by:

    1. Lim, Teng & Massey, Ray & McCann, Laura & Canter, Timothy & Omura, Seabrook & Willett, Cammy & Roach, Alice & Key, Nigel & Dodson, Laura, 2023. "Increasing the Value of Manure for Farmers," USDA Miscellaneous 333552, United States Department of Agriculture.
    2. Lewis Holloway & Christopher Bear & Katy Wilkinson, 2014. "Robotic milking technologies and renegotiating situated ethical relationships on UK dairy farms," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(2), pages 185-199, June.

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