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Social networks usage implications at the level of medical services consumption in Romania

Author

Listed:
  • Daniel Adrian Gardan

    (Spiru Haret University)

  • Mihai Andronie

    (Spiru Haret University)

  • Iuliana Petronela Gardan

    (Spiru Haret University)

  • Cristian Uta

    (Spiru Haret University)

Abstract

The social networks usage degree increase is evident in recent years, this having implications for the consumption of the most types of products and services. A very special field of research is presented by the consumption of healthcare services, who, both in terms of consumption motivations, decisional buying process or consumer behavior is having peculiarities and specific traits. In this context, the present article aims to investigate the role that social networks use can have regarding changes within the consumer behavior in case of healthcare services consumption. In order to achieve the scientific endeavor, authors have conducted a quantitative marketing research as a field survey, using a questionnaire administered online to patients from different medical institutions, both from the public and private sector. The research results reveal key issues from the perspective of emotional involvement within consumption for the patients and the influence of key variables such as level of education, personality and lifestyle within social networks usage context.

Suggested Citation

  • Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017. "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 55-64, March.
    • Handle: RePEc:sph:rjedep:v:6:y:2017:i:1:p:55-64
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    References listed on IDEAS

    as
    1. Joachim Gerich, 2014. "Effects of Social Networks on Health from a Stress Theoretical Perspective," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 118(1), pages 349-364, August.
    2. Keith Wilcox & Andrew T. Stephen, 2013. "Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(1), pages 90-103.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    healthcare services consumption; social networks; consumer behaviour;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • P36 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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