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The effect of peer group, economic literacy, and use of social media on the consumption behavior of students social studies major grade XII SMAN 1 Negara in Jembrana

Author

Listed:
  • Ni Putu Ayu Wangi Diantini

    (Universitas Negeri Surabaya)

  • Susanti

    (Universitas Negeri Surabaya)

  • Waspodo Tjipto Subroto

    (Universitas Negeri Surabaya)

Abstract

Penelitian ini mendeskripsikan variabel penelitian yang meliputi pengaruh peer group, literasi ekonomi, dan penggunaan media sosial terhadap perilaku konsumtif siswa kelas XII IPS SMAN 1 Negara Jembrana. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Populasi dan sampel dalam penelitian ini adalah siswa kelas XII SMAN 1 Negara dengan jumlah populasi 98 siswa dan jumlah sampel 78 siswa. Teknik pengumpulan data menggunakan tes dan angket. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil data regresi linier berganda menunjukkan bahwa kelompok sebaya memiliki pengaruh yang signifikan dari 0,032 pada perilaku konsumtif siswa dan itu dibuktikan byt hitung 2.190> t tabl eKeaksaraan 1,99254.Economic memiliki pengaruh yang signifikan dari 0,035 pada perilaku konsumtif siswa dan dibuktikan dengan t hitung 2.142> t tab le 1,99254. Kemudian penggunaan media sosial berpengaruh signifikan sebesar 0,000 terhadap perilaku konsumtif siswa t hitung 3,725 > 1,99254. Kelompok sebaya, literasi ekonomi, dan penggunaan media sosial secara bersamaan mempengaruhi perilaku konsumtif mahasiswa jurusan Ilmu Sosial kelas XII SMAN 1 Negara di Jembrana yang dibuktikan Byf hitung 26.759> F tab le 2,73. Variabel peer group, literasi ekonomi, dan penggunaan media sosial terhadap perilaku konsumtif berpengaruh sebesar 50,1% sedangkan 49,9% dipengaruhi oleh faktor lain.

Suggested Citation

  • Ni Putu Ayu Wangi Diantini & Susanti & Waspodo Tjipto Subroto, 2021. "The effect of peer group, economic literacy, and use of social media on the consumption behavior of students social studies major grade XII SMAN 1 Negara in Jembrana," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 296-311, July.
    • Handle: RePEc:tec:journl:v:21:y:2021:i:1:p:296-311
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    References listed on IDEAS

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    1. Keith Wilcox & Andrew T. Stephen, 2013. "Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(1), pages 90-103.
    2. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
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    More about this item

    Keywords

    Peer groups; economic literacy; use of social media; and consumptive behavior;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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