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Strategie marketingowe polskich przedsiębiorstw przemysłu lekkiego na rynku Unii Europejskiej - standaryzacja i adaptacja

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  • Andrzej Sznajder
  • Marzanna Katarzyna Witek-Hajduk

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  • Andrzej Sznajder & Marzanna Katarzyna Witek-Hajduk, 2009. "Strategie marketingowe polskich przedsiębiorstw przemysłu lekkiego na rynku Unii Europejskiej - standaryzacja i adaptacja," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 4, pages 25-54.
    • Handle: RePEc:sgh:gosnar:y:2009:i:4:p:25-54
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    References listed on IDEAS

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    1. Jean-Noël Kapferer, 1992. "Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity," Post-Print hal-00788649, HAL.
    2. S Tamer Cavusgil & Shaoming Zou & G M Naidu, 1993. "Product and Promoting Adaptation in Export Ventures: An Empirical Investigation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(3), pages 479-506, September.
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