Print Advertising In The Us And Hong Kong: A Comparative Analysis
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More about this item
Keywords
print advertising; standardization; glocalization; cosmetics and fragrance industry;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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