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Thoretical Aspects Of Internet Advertising

Author

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  • Margarita IÅ¡oraitÄ—

    (Vilniaus kolegija/The University Applied Sciences a, Lithuania)

Abstract

In order to increase sales more and more businesses are trying to move their business into the online space. Over the years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its modern and customization capabilities, permanent innovation and audience reach and scale. In 2016 the the Internet was used by about three billion people around the world, and this number is growing every year dramatically. This article analyze the internet advertising and social network advertising.

Suggested Citation

  • Margarita IÅ¡oraitÄ—, 2017. "Thoretical Aspects Of Internet Advertising," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-22, January.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:1:p:22
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    References listed on IDEAS

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    3. Hollis, Nigel, 2005. "Ten Years of Learning on How Online Advertising Builds Brands," Journal of Advertising Research, Cambridge University Press, vol. 45(2), pages 255-268, June.
    Full references (including those not matched with items on IDEAS)

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