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Discovering the Motives to Browse Internet among MBA Students: An Interpretivist Investigation

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  • Usman Naeem
  • Muhammad Kashif

Abstract

This study aims to discover motives to browse Internet among MBA students from Pakistan to understand its role to facilitate student leaning in business schools. The data is collected by means of focus groups and Facebook posts to discover motives to browse Internet. Thematic analysis is performed to analyse the data which includes recording, coding, and development of emergent themes. The four motives to browse Internet which are: Communication, Career Management, Information seeking, and Academic performance. The study is unique in two aspects. First, the data triangulation is achieved by methodological advancement to explore the motives behind Internet browsing. Secondly, the business students from a developing Asian country are selected to render some country specific strategies to make productive use of Internet.

Suggested Citation

  • Usman Naeem & Muhammad Kashif, 2018. "Discovering the Motives to Browse Internet among MBA Students: An Interpretivist Investigation," Vision, , vol. 22(3), pages 243-252, September.
    • Handle: RePEc:sae:vision:v:22:y:2018:i:3:p:243-252
    DOI: 10.1177/0972262918785959
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    References listed on IDEAS

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    4. Porter, Constance Elise & Donthu, Naveen, 2006. "Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics," Journal of Business Research, Elsevier, vol. 59(9), pages 999-1007, September.
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