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Determination of the thermal hotel location: application of analytic hierarchy process

Author

Listed:
  • Oktay Emir

    (Anadolu University, Faculty of Business Administration, Department of Hospitality Management)

  • Sinan Saraçli

    (Afyon Kocatepe University, Faculty of Science and Literature, Department of Statistics)

Abstract

Purpose – In recent years, as other sectors, there is an increasing trend of competition in thermal hotel sector. The aim of this study is to determine the importance of the factors on thermal hotel location via Analytic Hierarchy Process (AHP). The study is conducted in one of the most famous thermal cities, Afyonkarahisar-Turkey. Methodology – AHP is used to determine the best location among all alternative locations. Findings – According to the results of AHP, Environmental Factors are found to be the most important factor in determining the location of the thermal hotel. The other factors according to their importance are; Features of the Construction, Costs of Investment, Location of the Construction, Competitive Factors and Demographic Structures respectively. Within Environmental Factors, the sub-factor Closeness to Thermal Water was found to be the most important. Value/originality – Determination of the location of a new hotel is very important for thermal tourism investors and also it is one of the most difficult factors for them. While they determine the most suitable location, they have to think about different criteria and all other alternatives. Other factors like features of the construction, environmental factors, competitive factors and demographic structures are almost as important as the location of the hotel which also has some sub factors. This study focused on how to determine the best hotel location via AHP.

Suggested Citation

  • Oktay Emir & Sinan Saraçli, 2014. "Determination of the thermal hotel location: application of analytic hierarchy process," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 20(1), pages 71-83, May.
    • Handle: RePEc:tho:journl:v:20:y:2014:n:1:p:71-83
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    Citations

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    Cited by:

    1. Popovic, Gabrijela & Stanujkic, Dragisa & Brzakovic, Miodrag & Karabasevic, Darjan, 2019. "A multiple-criteria decision-making model for the selection of a hotel location," Land Use Policy, Elsevier, vol. 84(C), pages 49-58.
    2. Greenberg Desire & Rogerson Jayne M., 2018. "Accommodating business travellers: The organisation and spaces of serviced apartments in Cape Town, South Africa," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 42(42), pages 83-97, December.
    3. Monica WC Choy & Ken Kamoche, 2022. "Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis," Tourism Economics, , vol. 28(4), pages 1101-1128, June.

    More about this item

    Keywords

    Analytic Hierarchy Process; Thermal Hotel; Hotel Location Determination;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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