IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v26y2020i4p719-728.html
   My bibliography  Save this article

The “Hallyu†phenomenon: Utilizing tourism destination as product placement in K-POP culture

Author

Listed:
  • Joo Hwan Seo

    (Dong-A University, Republic of Korea)

  • Bumsoo Kim

    (Sogang University, Republic of Korea)

Abstract

This article examines the effect of the Korean pop culture phenomenon also known as “Hallyu†on the inbound tourism demand of Korea. “Hallyu†products are exported throughout Asia and have been growing over the past decade. Using a Bayesian autoregressive model, we empirically investigate the product placement effects of “Hallyu†explained by the parasocial theory of previous literature utilizing inbound tourist data and show that “Hallyu†effects are also present in the overall tourism industry of Korea. The study illustrates that product placement can be a powerful marketing strategy in the tourism industry and highlights its importance for policy makers in creating a comprehensive joint plan for the development of long-term tourism.

Suggested Citation

  • Joo Hwan Seo & Bumsoo Kim, 2020. "The “Hallyu†phenomenon: Utilizing tourism destination as product placement in K-POP culture," Tourism Economics, , vol. 26(4), pages 719-728, June.
    • Handle: RePEc:sae:toueco:v:26:y:2020:i:4:p:719-728
    DOI: 10.1177/1354816619837111
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/1354816619837111
    Download Restriction: no
    File URL: https://libkey.io/10.1177/1354816619837111?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Su, Hung Jen & Huang, Yu-An & Brodowsky, Glen & Kim, Hyun Jeong, 2011. "The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers," Tourism Management, Elsevier, vol. 32(4), pages 805-814.
    2. Kim, Sangkyun, 2012. "Audience involvement and film tourism experiences: Emotional places, emotional experiences," Tourism Management, Elsevier, vol. 33(2), pages 387-396.
    3. Haiyan Song & Peter Romilly & Xiaming Liu, 2000. "An empirical study of outbound tourism demand in the UK," Applied Economics, Taylor & Francis Journals, vol. 32(5), pages 611-624.
    4. Hyun Jeong Kim & Ming-Hsiang Chen & Hung-Jen Su, 2009. "Research Note: The Impact of Korean TV Dramas on Taiwanese Tourism Demand for Korea," Tourism Economics, , vol. 15(4), pages 867-873, December.
    5. Whang, Haesung & Yong, Sunghwa & Ko, Eunju, 2016. "Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists," Journal of Business Research, Elsevier, vol. 69(2), pages 631-641.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Joon-ho Kim & Kwang-jin Kim & Bum-tae Park & Hyun-ju Choi, 2022. "The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention," Sustainability, MDPI, vol. 14(6), pages 1-30, March.
    2. Joon-ho Kim & Seung-hye Jung & Jung-sik Roh & Hyun-ju Choi, 2021. "Success Factors and Sustainability of the K-Pop Industry: A Structural Equation Model and Fuzzy Set Analysis," Sustainability, MDPI, vol. 13(11), pages 1-22, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    2. Jiayu Zhou & Yerin Yhee & Eunmi Kim & Jin-Young Kim & Chulmo Koo, 2021. "Sustainable Tourism Cities: Linking Idol Attachment to Sense of Place," Sustainability, MDPI, vol. 13(5), pages 1-21, March.
    3. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    4. Huan Chen & Yifan Zuo & Rob Law & Mu Zhang, 2021. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    5. Mengmeng Qiang & Manhong Shen & Huiming Xie, 2019. "Cultural diffusion and international inbound tourism: Evidence from China," Tourism Economics, , vol. 25(6), pages 884-903, September.
    6. Rittichainuwat, Bongkosh & Rattanaphinanchai, Suphaporn, 2015. "Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination," Tourism Management, Elsevier, vol. 46(C), pages 136-147.
    7. Pam Lee & Chulmo Koo & Namho Chung, 2019. "The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    8. Allison Zhou & Carl Bonham & Byron Gangnes, 2007. "Modeling the supply and demand for tourism: a fully identified VECM approach," Working Papers 200717, University of Hawaii at Manoa, Department of Economics.
    9. Carl Bonham & Peter Fuleky & James Jones & Ashley Hirashima, 2015. "Nowcasting Tourism Industry Performance Using High Frequency Covariates," Working Papers 2015-3, University of Hawaii Economic Research Organization, University of Hawaii at Manoa.
    10. Ferda Halicioglu, 2010. "An Econometric Analysis of the Aggregate Outbound Tourism Demand of Turkey," Tourism Economics, , vol. 16(1), pages 83-97, March.
    11. Cernat, Lucian & Gourdon, Julien, 2005. "Is the concept of sustainable tourism sustainable? Developing the Sustainable Tourism Benchmarking Tool," MPRA Paper 4178, University Library of Munich, Germany.
    12. Chien-Ming Wang & Su-Lan Pan & Alastair M. Morrison & Tsung-Pao Wu, 2022. "The dynamic linkages among outbound tourism, economic growth, and international trade: empirical evidence from China," SN Business & Economics, Springer, vol. 2(11), pages 1-18, November.
    13. Khan, Hina & Daryanto, Ahmad & Liu, Chihling, 2019. "How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product," International Business Review, Elsevier, vol. 28(2), pages 405-414.
    14. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    15. Han, Heejeong & Park, Arum & Chung, Namho & Lee, Kyoung Jun, 2016. "A near field communication adoption and its impact on Expo visitors’ behavior," International Journal of Information Management, Elsevier, vol. 36(6), pages 1328-1339.
    16. Ferda Halicioglu, 2005. "An Ardl Model Of Aggregate Tourism Demand For Turkey," International Trade 0503005, University Library of Munich, Germany.
    17. Pulina, M. & O'Brien, R.J., 2002. "Monthly, annual and quarterly frequencies: a comparison of models for tourism in Sardinia and bounded rationality," Discussion Paper Series In Economics And Econometrics 0206, Economics Division, School of Social Sciences, University of Southampton.
    18. Song, Haiyan & Witt, Stephen F. & Jensen, Thomas C., 2003. "Tourism forecasting: accuracy of alternative econometric models," International Journal of Forecasting, Elsevier, vol. 19(1), pages 123-141.
    19. Raufhon Salahodjaev, 2016. "Effect of TV shows on outbound tourism: empirical evidence from Ukraine," Economics Bulletin, AccessEcon, vol. 36(2), pages 752-759.
    20. Gholipour, Hassan Fereidouni & Tajaddini, Reza & Al-mulali, Usama, 2014. "Does personal freedom influence outbound tourism?," Tourism Management, Elsevier, vol. 41(C), pages 19-25.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:26:y:2020:i:4:p:719-728. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.