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Research Note: The Impact of Korean TV Dramas on Taiwanese Tourism Demand for Korea

Author

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  • Hyun Jeong Kim

    (School of Hospitality Business Management, Washington State University, Pullman, WA 99164-742, USA)

  • Ming-Hsiang Chen

    (Department of Finance, National Chung Cheng University, Chia-Yi, Taiwan, ROC)

  • Hung-Jen Su

    (Department of Management, National Chung Cheng University, Chia-Yi, Taiwan, ROC)

Abstract

This study examines the effects of popular Korean TV dramas on Taiwanese outbound travel to Korea between 1997 and the end of 2005. The popularity of Korean TV dramas began with the drama Fireworks , first shown in Taiwan from July to September 2000. Based on that information, the data were divided into two subsamples: January 1997 to September 2000 and October 2000 to December 2005. The Chow tests revealed a significant structural change in the total number of Taiwanese visitors to Korea between the two sample periods. Additional analyses indicated that a significant structural change was attributable mainly to the increase in pleasure travel, further demonstrating the strong effects of Korean TV series in Taiwan. Empirical results support the concept of film-induced tourism.

Suggested Citation

  • Hyun Jeong Kim & Ming-Hsiang Chen & Hung-Jen Su, 2009. "Research Note: The Impact of Korean TV Dramas on Taiwanese Tourism Demand for Korea," Tourism Economics, , vol. 15(4), pages 867-873, December.
    • Handle: RePEc:sae:toueco:v:15:y:2009:i:4:p:867-873
    DOI: 10.5367/000000009789955189
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    Cited by:

    1. Milazzo, Liselle & Santos, Carla Almeida, 2022. "Fanship and imagination: The transformation of everyday spaces into Lieux D'Imagination," Annals of Tourism Research, Elsevier, vol. 94(C).
    2. Li, ShiNa & Li, Hengyun & Song, Haiyan & Lundberg, Christine & Shen, Shujie, 2017. "The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit," Tourism Management, Elsevier, vol. 60(C), pages 177-187.
    3. Ryo Takahashi, 2024. "From the Holy Land to the Homeland: The Impact of Anime Broadcasts on Economic Growth," Working Papers 2402, Waseda University, Faculty of Political Science and Economics.
    4. Joo Hwan Seo & Bumsoo Kim, 2020. "The “Hallyu†phenomenon: Utilizing tourism destination as product placement in K-POP culture," Tourism Economics, , vol. 26(4), pages 719-728, June.

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