IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v15y2009i4p867-873.html
   My bibliography  Save this article

Research Note: The Impact of Korean TV Dramas on Taiwanese Tourism Demand for Korea

Author

Listed:
  • Hyun Jeong Kim

    (School of Hospitality Business Management, Washington State University, Pullman, WA 99164-742, USA)

  • Ming-Hsiang Chen

    (Department of Finance, National Chung Cheng University, Chia-Yi, Taiwan, ROC)

  • Hung-Jen Su

    (Department of Management, National Chung Cheng University, Chia-Yi, Taiwan, ROC)

Abstract

This study examines the effects of popular Korean TV dramas on Taiwanese outbound travel to Korea between 1997 and the end of 2005. The popularity of Korean TV dramas began with the drama Fireworks , first shown in Taiwan from July to September 2000. Based on that information, the data were divided into two subsamples: January 1997 to September 2000 and October 2000 to December 2005. The Chow tests revealed a significant structural change in the total number of Taiwanese visitors to Korea between the two sample periods. Additional analyses indicated that a significant structural change was attributable mainly to the increase in pleasure travel, further demonstrating the strong effects of Korean TV series in Taiwan. Empirical results support the concept of film-induced tourism.

Suggested Citation

  • Hyun Jeong Kim & Ming-Hsiang Chen & Hung-Jen Su, 2009. "Research Note: The Impact of Korean TV Dramas on Taiwanese Tourism Demand for Korea," Tourism Economics, , vol. 15(4), pages 867-873, December.
    • Handle: RePEc:sae:toueco:v:15:y:2009:i:4:p:867-873
    DOI: 10.5367/000000009789955189
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/000000009789955189
    Download Restriction: no
    File URL: https://libkey.io/10.5367/000000009789955189?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Joo Hwan Seo & Bumsoo Kim, 2020. "The “Hallyu†phenomenon: Utilizing tourism destination as product placement in K-POP culture," Tourism Economics, , vol. 26(4), pages 719-728, June.
    2. Milazzo, Liselle & Santos, Carla Almeida, 2022. "Fanship and imagination: The transformation of everyday spaces into Lieux D'Imagination," Annals of Tourism Research, Elsevier, vol. 94(C).
    3. Li, ShiNa & Li, Hengyun & Song, Haiyan & Lundberg, Christine & Shen, Shujie, 2017. "The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit," Tourism Management, Elsevier, vol. 60(C), pages 177-187.
    4. Ryo Takahashi, 2024. "From the Holy Land to the Homeland: The Impact of Anime Broadcasts on Economic Growth," Working Papers 2402, Waseda University, Faculty of Political Science and Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:15:y:2009:i:4:p:867-873. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.