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Research Note: Analysing Tourism Demand in Tourist Districts — The Case of Sicily

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  • Vincenzo Asero
  • Venera Tomaselli

Abstract

This paper analyses tourism demand in the tourist districts in Sicily to study the relationship between the characteristics of tourists, types of tourism and expenditure. The data were obtained from a survey of tourists leaving the island after a holiday. The likelihood of choosing a type of holiday is estimated by means of a multinomial logistic model. The findings highlight the importance of the seaside, cultural, and food and wine/nature segments. The analysis of the distribution of per capita per day expenditure shows higher average values for the cultural holiday. The research provides insights for decision makers concerning the implementation of destination market strategies.

Suggested Citation

  • Vincenzo Asero & Venera Tomaselli, 2015. "Research Note: Analysing Tourism Demand in Tourist Districts — The Case of Sicily," Tourism Economics, , vol. 21(5), pages 1111-1119, October.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:5:p:1111-1119
    DOI: 10.5367/te.2014.0392
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    References listed on IDEAS

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    1. Ya-Yen Sun & Kam-Fai Wong & Hsien-Chung Lai, 2010. "Statistical Properties and Survey Design of Visitor Spending Using Segmentation," Tourism Economics, , vol. 16(4), pages 807-832, December.
    2. Guido Candela & Paolo Figini, 2012. "The Economics of Tourism Destinations," Springer Texts in Business and Economics, Springer, edition 127, number 978-3-642-20874-4, December.
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