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Measuring tourism destinations using mobile tracking data

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  • Raun, Janika
  • Ahas, Rein
  • Tiru, Margus

Abstract

We develop a methodology for measuring visitor flows to destinations using space-time tracking data. Based on a review of the literature on this topic we propose that a tourism destination has five dimensions – spatial, temporal, compositional, social and dynamic – that can be measured using space-time tracking data. We analyse three of these dimensions, namely the spatial, temporal and compositional, using the mobile positioning data of foreign visitors in Estonia from 2011 to 2013. Results show that smaller destination areas can be differentiated inside the whole country by the geographical, temporal and compositional parameters of the visits. These findings demonstrate applications of “BIG” data in destination management. A monitoring tool based on this methodology and data is currently being used by the Estonian Tourist Board.

Suggested Citation

  • Raun, Janika & Ahas, Rein & Tiru, Margus, 2016. "Measuring tourism destinations using mobile tracking data," Tourism Management, Elsevier, vol. 57(C), pages 202-212.
    • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:202-212
    DOI: 10.1016/j.tourman.2016.06.006
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    Cited by:

    1. Tomáš Gajdošík, 2020. "Smart tourists as a profiling market segment: Implications for DMOs," Tourism Economics, , vol. 26(6), pages 1042-1062, September.
    2. Cheng Shi & Mengyang Liu & Yu Ye, 2021. "Measuring the Degree of Balance between Urban and Tourism Development: An Analytical Approach Using Cellular Data," Sustainability, MDPI, vol. 13(17), pages 1-19, August.
    3. Tao Liu & Ying Zhang & Huan Zhang & Xiping Yang, 2021. "A Methodological Workflow for Deriving the Association of Tourist Destinations Based on Online Travel Reviews: A Case Study of Yunnan Province, China," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    4. Ana Muñoz-Mazón & Laura Fuentes-Moraleda & Angela Chantre-Astaiza & Marlon-Felipe Burbano-Fernandez, 2019. "The Study of Tourist Movements in Tourist Historic Cities: A Comparative Analysis of the Applicability of Four Different Tools," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
    5. Chunla Liu & Yingjie Qin & Yufei Wang & Yue Yu & Guanghui Li, 2022. "Spatio-Temporal Distribution of Tourism Flows and Network Analysis of Traditional Villages in Western Hunan," Sustainability, MDPI, vol. 14(13), pages 1-16, June.
    6. Tarmo Kalvet & Maarja Olesk & Marek Tiits & Janika Raun, 2020. "Innovative Tools for Tourism and Cultural Tourism Impact Assessment," Sustainability, MDPI, vol. 12(18), pages 1-30, September.
    7. J. Piet Hausberg & Kirsten Liere-Netheler & Sven Packmohr & Stefanie Pakura & Kristin Vogelsang, 2019. "Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis," Journal of Business Economics, Springer, vol. 89(8), pages 931-963, December.
    8. Vanhoof Maarten & Reis Fernando & Ploetz Thomas & Smoreda Zbigniew, 2018. "Assessing the Quality of Home Detection from Mobile Phone Data for Official Statistics," Journal of Official Statistics, Sciendo, vol. 34(4), pages 935-960, December.
    9. Yamilé Pérez Guilarte & Daniel Barreiro Quintáns, 2019. "Using Big Data to Measure Tourist Sustainability: Myth or Reality?," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    10. Saluveer, Erki & Raun, Janika & Tiru, Margus & Altin, Laura & Kroon, Jaanus & Snitsarenko, Tarass & Aasa, Anto & Silm, Siiri, 2020. "Methodological framework for producing national tourism statistics from mobile positioning data," Annals of Tourism Research, Elsevier, vol. 81(C).
    11. Marina Toger & Karima Kourtit & Peter Nijkamp & John Östh, 2021. "Mobility during the COVID-19 Pandemic: A Data-Driven Time-Geographic Analysis of Health-Induced Mobility Changes," Sustainability, MDPI, vol. 13(7), pages 1-21, April.
    12. Tosporn Arreeras & Mikiharu Arimura & Takumi Asada & Saharat Arreeras, 2019. "Association Rule Mining Tourist-Attractive Destinations for the Sustainable Development of a Large Tourism Area in Hokkaido Using Wi-Fi Tracking Data," Sustainability, MDPI, vol. 11(14), pages 1-17, July.
    13. Zoltán Kovács & György Vida & Ábel Elekes & Tamás Kovalcsik, 2021. "Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    14. Veronika Mooses & Siiri Silm & Tiit Tammaru & Erki Saluveer, 2020. "An ethno-linguistic dimension in transnational activity space measured with mobile phone data," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-13, December.
    15. F. Antolini & L. Grassini, 2019. "Foreign arrivals nowcasting in Italy with Google Trends data," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(5), pages 2385-2401, September.
    16. Karst Geurs & Cathy Macharis, 2019. "The future of European communication and transportation research: a research agenda," REGION, European Regional Science Association, vol. 6, pages 1-21.
    17. Weng, Weizhe & Yan, Lingxiao & Boyle, Kevin J. & Parsons, George R., 2022. "COVID-19 and Visitation to Central Park, New York City," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322086, Agricultural and Applied Economics Association.
    18. Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
    19. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    20. Judita Peterlin & Maja Meško & Vlado Dimovski & Vasja Roblek, 2021. "Automated content analysis: The review of the big data systemic discourse in tourism and hospitality," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(3), pages 377-385, May.
    21. Anne Hardy & Sarah Hyslop & Kate Booth & Brady Robards & Jagannath Aryal & Ulrike Gretzel & Richard Eccleston, 2017. "Tracking tourists’ travel with smartphone-based GPS technology: a methodological discussion," Information Technology & Tourism, Springer, vol. 17(3), pages 255-274, September.
    22. Park, Sangwon & Xu, Yang & Jiang, Liu & Chen, Zhelin & Huang, Shuyi, 2020. "Spatial structures of tourism destinations: A trajectory data mining approach leveraging mobile big data," Annals of Tourism Research, Elsevier, vol. 84(C).
    23. Andreas Erlström & Markus Grillitsch & Ola Hall, 2022. "The geography of connectivity: a review of mobile positioning data for economic geography," Journal of Geographical Systems, Springer, vol. 24(4), pages 679-707, October.
    24. Willberg, Elias & Fink, Christoph & Toivonen, Tuuli, 2023. "The 15-minute city for all? – Measuring individual and temporal variations in walking accessibility," Journal of Transport Geography, Elsevier, vol. 106(C).
    25. Zhang, Xiaowei & Yang, Yang & Zhang, Yi & Zhang, Zili, 2020. "Designing tourist experiences amidst air pollution: A spatial analytical approach using social media," Annals of Tourism Research, Elsevier, vol. 84(C).

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