IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v57y2016icp202-212.html
   My bibliography  Save this article

Measuring tourism destinations using mobile tracking data

Author

Listed:
  • Raun, Janika
  • Ahas, Rein
  • Tiru, Margus

Abstract

We develop a methodology for measuring visitor flows to destinations using space-time tracking data. Based on a review of the literature on this topic we propose that a tourism destination has five dimensions – spatial, temporal, compositional, social and dynamic – that can be measured using space-time tracking data. We analyse three of these dimensions, namely the spatial, temporal and compositional, using the mobile positioning data of foreign visitors in Estonia from 2011 to 2013. Results show that smaller destination areas can be differentiated inside the whole country by the geographical, temporal and compositional parameters of the visits. These findings demonstrate applications of “BIG” data in destination management. A monitoring tool based on this methodology and data is currently being used by the Estonian Tourist Board.

Suggested Citation

  • Raun, Janika & Ahas, Rein & Tiru, Margus, 2016. "Measuring tourism destinations using mobile tracking data," Tourism Management, Elsevier, vol. 57(C), pages 202-212.
    • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:202-212
    DOI: 10.1016/j.tourman.2016.06.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517716300930
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2016.06.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yuji Yoshimura & Stanislav Sobolevsky & Carlo Ratti & Fabien Girardin & Juan Pablo Carrascal & Josep Blat & Roberta Sinatra, 2014. "An Analysis of Visitors' Behavior in the Louvre Museum: A Study Using Bluetooth Data," Environment and Planning B, , vol. 41(6), pages 1113-1131, December.
    2. Kati Nilbe & Rein Ahas & Siiri Silm, 2014. "Evaluating the Travel Distances of Events Visitors and Regular Visitors Using Mobile Positioning Data: The Case of Estonia," Journal of Urban Technology, Taylor & Francis Journals, vol. 21(2), pages 91-107, April.
    3. Smallwood, Claire B. & Beckley, Lynnath E. & Moore, Susan A., 2012. "An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia," Tourism Management, Elsevier, vol. 33(3), pages 517-528.
    4. Guido Candela & Paolo Figini, 2012. "The Economics of Tourism Destinations," Springer Texts in Business and Economics, in: The Economics of Tourism Destinations, edition 127, chapter 0, pages 73-130, Springer.
    5. Versichele, Mathias & de Groote, Liesbeth & Claeys Bouuaert, Manuel & Neutens, Tijs & Moerman, Ingrid & Van de Weghe, Nico, 2014. "Pattern mining in tourist attraction visits through association rule learning on Bluetooth tracking data: A case study of Ghent, Belgium," Tourism Management, Elsevier, vol. 44(C), pages 67-81.
    6. Orellana, Daniel & Bregt, Arnold K. & Ligtenberg, Arend & Wachowicz, Monica, 2012. "Exploring visitor movement patterns in natural recreational areas," Tourism Management, Elsevier, vol. 33(3), pages 672-682.
    7. Vassiliadis, Chris A. & Priporas, Constantinos-Vasilios & Andronikidis, Andreas, 2013. "An analysis of visitor behaviour using time blocks: A study of ski destinations in Greece," Tourism Management, Elsevier, vol. 34(C), pages 61-70.
    8. Rein Ahas & Harvey J. Miller & Frank Witlox, 2014. "From the Guest Editors: Mobility, Communication, and Urban Space," Journal of Urban Technology, Taylor & Francis Journals, vol. 21(2), pages 1-7, April.
    9. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Exploring the marketing science value chain," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 127-140.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    2. Angela Chantre-Astaiza & Laura Fuentes-Moraleda & Ana Muñoz-Mazón & Gustavo Ramirez-Gonzalez, 2019. "Science Mapping of Tourist Mobility 1980–2019. Technological Advancements in the Collection of the Data for Tourist Traceability," Sustainability, MDPI, vol. 11(17), pages 1-32, August.
    3. Ana Muñoz-Mazón & Laura Fuentes-Moraleda & Angela Chantre-Astaiza & Marlon-Felipe Burbano-Fernandez, 2019. "The Study of Tourist Movements in Tourist Historic Cities: A Comparative Analysis of the Applicability of Four Different Tools," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
    4. Zheng, Weimin & Huang, Xiaoting & Li, Yuan, 2017. "Understanding the tourist mobility using GPS: Where is the next place?," Tourism Management, Elsevier, vol. 59(C), pages 267-280.
    5. Vu, Huy Quan & Li, Gang & Law, Rob & Ye, Ben Haobin, 2015. "Exploring the travel behaviors of inbound tourists to Hong Kong using geotagged photos," Tourism Management, Elsevier, vol. 46(C), pages 222-232.
    6. Hardy, Anne & Birenboim, Amit & Wells, Martha, 2020. "Using geoinformatics to assess tourist dispersal at the state level," Annals of Tourism Research, Elsevier, vol. 82(C).
    7. Peixue Liu & Xiao Xiao & Jie Zhang & Ronghua Wu & Honglei Zhang, 2018. "Spatial Configuration and Online Attention: A Space Syntax Perspective," Sustainability, MDPI, vol. 10(1), pages 1-15, January.
    8. Tarmo Kalvet & Maarja Olesk & Marek Tiits & Janika Raun, 2020. "Innovative Tools for Tourism and Cultural Tourism Impact Assessment," Sustainability, MDPI, vol. 12(18), pages 1-30, September.
    9. Huy Quan Vu & Shah Jahan Miah & Haiyang Xia & Gang Li & Birgit Muskat & Rob Law, 2023. "Advancing reliability assessment of venue-reference social media data for enhanced domestic tourism development," Information Technology & Tourism, Springer, vol. 25(3), pages 433-451, September.
    10. Rainer Andergassen & Guido Candela & Paolo Figini, 2017. "The management of tourism destinations," Tourism Economics, , vol. 23(1), pages 49-65, February.
    11. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    12. Tao Liu & Ying Zhang & Huan Zhang & Xiping Yang, 2021. "A Methodological Workflow for Deriving the Association of Tourist Destinations Based on Online Travel Reviews: A Case Study of Yunnan Province, China," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    13. Salvatore Bimonte & Antonella D’Agostino, 2021. "Tourism development and residents’ well-being: Comparing two seaside destinations in Italy," Tourism Economics, , vol. 27(7), pages 1508-1525, November.
    14. László Könnyid & Zsuzsanna Váradi & Zsombor Nagy & Noémi Ilyés & Orsolya H. Horváth, 2022. "The Changes in the Demographic Characteristics and Spatial Structure of Tourism Demand in the West Balaton Region’s Spa Cities," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    15. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    16. Arbulú, Italo & Lozano, Javier & Rey-Maquieira, Javier, 2017. "The challenges of tourism to waste-to-energy public-private partnerships," Renewable and Sustainable Energy Reviews, Elsevier, vol. 72(C), pages 916-921.
    17. Vincenzo Asero & Venera Tomaselli, 2015. "Research Note: Analysing Tourism Demand in Tourist Districts — The Case of Sicily," Tourism Economics, , vol. 21(5), pages 1111-1119, October.
    18. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.
    19. Hélène Rainelli & Hélène Rainelli-Weiss, 2019. "Recherche en finance : quand la performativité invite à la réflexivité," Post-Print halshs-02025011, HAL.
    20. Tosporn Arreeras & Mikiharu Arimura & Takumi Asada & Saharat Arreeras, 2019. "Association Rule Mining Tourist-Attractive Destinations for the Sustainable Development of a Large Tourism Area in Hokkaido Using Wi-Fi Tracking Data," Sustainability, MDPI, vol. 11(14), pages 1-17, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:57:y:2016:i:c:p:202-212. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.