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Culture, Product Differentiation and Market Segmentation: A Structural Analysis of the Motivation and Satisfaction of Tourists in Amsterdam

Author

Listed:
  • João Romão

    (Research Centre for Spatial and Organizational Dynamics, University of Algarve, Faro, Portugal)

  • Bart Neuts

    (School of Hospitality and Tourism, AUT University, Auckland, New Zealand)

  • Peter Nijkamp

    (Department of Spatial Economics, Faculty of Economics and Business Administration, VU University, Amsterdam, the Netherlands)

  • Eveline van Leeuwen

    (Department of Spatial Economics, Faculty of Economics and Business Administration, VU University, Amsterdam, the Netherlands)

Abstract

The varied supply of tourism services — with particular emphasis on tangible and intangible cultural aspects — corresponds ideally to visitors' characteristics and wishes. This paper considers a major tourist destination, such as Amsterdam, as an export-oriented multi-product company, characterized by spatial and functional market segmentation and monopolistic competition reflected in product differentiation. Urban branding and attractiveness may favour tourist destination loyalty. The complex decision web of motivation and satisfaction of tourists in Amsterdam is analysed with a structural equations model (SEM). The authors find that different tourist profiles, in terms of personal characteristics and motivations, can significantly impact the satisfaction received from tourism services. Furthermore, and most interestingly, the results suggest that satisfaction does not necessarily lead to improved destination loyalty, but is contingent on the source of satisfaction. In this case, satisfaction resulting from tangible or intangible cultural sources has clearly different implications for loyalty, with relevant managerial implications.

Suggested Citation

  • João Romão & Bart Neuts & Peter Nijkamp & Eveline van Leeuwen, 2015. "Culture, Product Differentiation and Market Segmentation: A Structural Analysis of the Motivation and Satisfaction of Tourists in Amsterdam," Tourism Economics, , vol. 21(3), pages 455-474, June.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:3:p:455-474
    DOI: 10.5367/te.2015.0483
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    References listed on IDEAS

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    Cited by:

    1. Orly Carvache-Franco & Otto Regalado Pezúa & Gabriela Sirkis, 2021. "Turismo urbano en Latinoamérica. Análisis de los factores determinantes en el atractivo de las ciudades," CEMA Working Papers: Serie Documentos de Trabajo. 795, Universidad del CEMA.
    2. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
    3. José Valverde-Roda & Miguel Ángel Solano-Sánchez & Minerva Aguilar-Rivero & Gema Gomez-Casero, 2021. "Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain," Land, MDPI, vol. 10(9), pages 1-16, September.
    4. Romão, João & Bi, Yahua, 2021. "Determinants of collective transport mode choice and its impacts on trip satisfaction in urban tourism," Journal of Transport Geography, Elsevier, vol. 94(C).
    5. Benxiang Zeng, 2017. "Cultural Centre, Destination Cultural Offer and Visitor Satisfaction," Sustainability, MDPI, vol. 9(11), pages 1-12, October.
    6. Antonio Menor-Campos & Jesús Claudio Pérez-Gálvez & Amalia Hidalgo-Fernández & Tomás López-Guzmán, 2020. "Foreign Tourists in World Heritage Sites: A Motivation-Based Segmentation," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    7. Eleni Kilipiri & Eugenia Papaioannou & Iordanis Kotzaivazoglou, 2023. "Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    8. Otto Regalado-Pezúa & Gabriela Sirkis & Orly Carvache-Franco & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2022. "Urban Tourism Perception and Recommendation in Mexico City and Lima," Land, MDPI, vol. 11(11), pages 1-19, November.
    9. Jaime Daniel Roldán Nogueras & Gema Gomez-Casero & Jesús Claudio Pérez Gálvez & Francisco González Santa Cruz, 2021. "Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)," SAGE Open, , vol. 11(1), pages 21582440219, February.
    10. Bart Neuts & João Romão & Peter Nijkamp & Asami Shikida, 2016. "Market segmentation and their potential economic impacts in an ecotourism destination," Tourism Economics, , vol. 22(4), pages 793-808, August.
    11. João Romão & Eveline van Leeuwen & Bart Neuts & Peter Nijkamp, 2015. "Tourist Loyalty and Urban E-Services: A Comparison of Behavioral Impacts in Leipzig and Amsterdam," Journal of Urban Technology, Taylor & Francis Journals, vol. 22(2), pages 85-101, April.
    12. Gabriela Sirkis & Otto Regalado-Pezúa & Orly Carvache-Franco & Wilmer Carvache-Franco, 2022. "The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima," Sustainability, MDPI, vol. 14(11), pages 1-18, June.
    13. Asad Ur Rehman & Muhammad Shoaib & Mohsin Javed & Zuhair Abbas & Ayesha Nawal & Roman Zámečník, 2022. "Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    14. Andrea Ciacci & Enrico Ivaldi & Reyes González-Relaño, 2021. "A Partially Non-Compensatory Method to Measure the Smart and Sustainable Level of Italian Municipalities," Sustainability, MDPI, vol. 13(1), pages 1-24, January.
    15. Karima Kourtit & Peter Nijkamp & João Romão, 2019. "Cultural Heritage Appraisal by Visitors to Global Cities: The Use of Social Media and Urban Analytics in Urban Buzz Research," Sustainability, MDPI, vol. 11(12), pages 1-21, June.
    16. Silvia Emili & Federica Galli, 2023. "Spatial and cross-sectoral input spillover effects: the case of the Italian tourism industry," Journal of Productivity Analysis, Springer, vol. 59(3), pages 243-258, June.

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