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Cultural Centre, Destination Cultural Offer and Visitor Satisfaction

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  • Benxiang Zeng

    (Northern Institute, Charles Darwin University, PO Box 795, Alice Springs, NT 0871, Australia)

Abstract

This paper aims to establish the link between tourists’ perceptions on cultural offers and their overall satisfaction, and explore the implication of this link for sustainable tourist destination management. Assessing online customers’ reviews, this study identifies a positive correlation between visitors’ perspectives and experiences at the on-site cultural centre and visitors’ destination satisfaction. It suggests that the on-site cultural centre plays a critical role in building up visitors’ perception on cultural attributes of the destination, and its impact on visitor satisfaction is a double-edged sword. Visitors’ positive perspectives on the cultural centre enhance visitors’ experiences and contribute to their destination satisfaction; however, not only does a negative perspective on their cultural and spiritual experience compromise visitors’ satisfaction, but also subsequent negative online reviews damage the destination image and discourage visitor return/visit. The findings help destination management organisations to better understand visitors’ preference for cultural centres and therefore to improve visitors’ cultural experience. This paper appeals for further study of on-site cultural centres’ role in forming destination cultural attributes, and of social media’s potential in enriching cultural experience.

Suggested Citation

  • Benxiang Zeng, 2017. "Cultural Centre, Destination Cultural Offer and Visitor Satisfaction," Sustainability, MDPI, vol. 9(11), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:11:p:1984-:d:116890
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    References listed on IDEAS

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    Cited by:

    1. Asad Ur Rehman & Muhammad Shoaib & Mohsin Javed & Zuhair Abbas & Ayesha Nawal & Roman Zámečník, 2022. "Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    2. Hany Kim & Hyo Jae Joun & Yeongbae Choe & Ashley Schroeder, 2019. "How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews," Sustainability, MDPI, vol. 11(17), pages 1-19, August.
    3. Eirini Eleni Tsiropoulou & George Kousis & Athina Thanou & Ioanna Lykourentzou & Symeon Papavassiliou, 2018. "Quality of Experience in Cyber-Physical Social Systems Based on Reinforcement Learning and Game Theory," Future Internet, MDPI, vol. 10(11), pages 1-22, November.
    4. Singgih SANTOSO, 2019. "Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 82-90.

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