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Variety-Seeking and Inertial Behaviour: The Disutility of Distance

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  • Juan L. Nicolau

Abstract

This study incorporates the theories of variety-seeking and inertial behaviour into the tourist decision-making process by observing the dependence of an individual's current destination choice on his or her previous choice. The literature suggests that attributes characterizing a buying alternative are crucial in understanding the individual consumption pattern. Accordingly, this study proposes that the effect of the attribute ‘distance’ is contingent on a tourist's variety-seeking or inertial behaviour at the moment of choosing a destination, in the sense that these behaviour types could increase or diminish the negative effect of distance. The empirical application is carried out in Spain, by applying mixed logit models. The results show that variety-seeking behaviour reduces the dissuasive effect of distance and that inertial behaviour increases it.

Suggested Citation

  • Juan L. Nicolau, 2010. "Variety-Seeking and Inertial Behaviour: The Disutility of Distance," Tourism Economics, , vol. 16(1), pages 251-264, March.
    • Handle: RePEc:sae:toueco:v:16:y:2010:i:1:p:251-264
    DOI: 10.5367/000000010790871999
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    2. Legohérel, Patrick & Hsu, Cathy H.C. & Daucé, Bruno, 2015. "Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market," Tourism Management, Elsevier, vol. 46(C), pages 359-366.
    3. Zhenfeng Liu & Jian Feng & Bin Liu, 2019. "Pricing and Service Level Decisions under a Sharing Product and Consumers’ Variety-Seeking Behavior," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    4. Cole, Sam, 2012. "Synergy and congestion in the tourist destination life cycle," Tourism Management, Elsevier, vol. 33(5), pages 1128-1140.
    5. David Boto-García & Veronica Leoni, 2023. "Distance Traveled in Times of Pandemic: An Endogenous Switching Regression Approach," Tourism Economics, , vol. 29(3), pages 571-595, May.

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