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The Signal Importance of Noise

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  • Michael Macy
  • Milena Tsvetkova

Abstract

Noise is widely regarded as a residual category—the unexplained variance in a linear model or the random disturbance of a predictable pattern. Accordingly, formal models often impose the simplifying assumption that the world is noise-free and social dynamics are deterministic. Where noise is assigned causal importance, it is often assumed to be a source of inefficiency, unpredictability, or heterogeneity. We review recent sociological studies that are noteworthy for demonstrating the theoretical importance of noise for understanding the dynamics of a complex system. Contrary to widely held assumptions, these studies identify conditions in which noise can increase efficiency and predictability and reduce diversity. We conclude with a methodological warning that deterministic assumptions are not an innocent simplification.

Suggested Citation

  • Michael Macy & Milena Tsvetkova, 2015. "The Signal Importance of Noise," Sociological Methods & Research, , vol. 44(2), pages 306-328, May.
    • Handle: RePEc:sae:somere:v:44:y:2015:i:2:p:306-328
    DOI: 10.1177/0049124113508093
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