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The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity

Author

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  • Ali Razzaq
  • Nabeel Younus Ansari
  • Zohaib Razzaq
  • Hayat Muhammad Awan

Abstract

There is a general belief that fashion involvement leads toward unsustainability. To resolve this issue, the present study aims to explore that whether sustainable fashion consumption is characterized by an individual’s fashion consciousness and his pro-environmental attitude or not. In addition, how an individual’s religiosity can moderate this relationship. For the purpose of collecting the data, a survey questionnaire method was applied by making use of adopted measurement scales from the previous literature. Convenience sampling technique was employed to collect the data from a total of 350 respondents. The outcomes of this study illustrate that both fashion-conscious and pro-environmental attitude consumers are significantly and positively associated with sustainable fashion consumption. Furthermore, both the aspects of religiosity, that is, interpersonal religiosity and intrapersonal religiosity, moderate the relationship. The current study has profound implications for fashion retailers and manufacturers that they should incorporate sustainable business practices into their manufacturing processes. Managers should focus on devising such a comprehensive business model that is based on the principles of sustainability.

Suggested Citation

  • Ali Razzaq & Nabeel Younus Ansari & Zohaib Razzaq & Hayat Muhammad Awan, 2018. "The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity," SAGE Open, , vol. 8(2), pages 21582440187, June.
    • Handle: RePEc:sae:sagope:v:8:y:2018:i:2:p:2158244018774611
    DOI: 10.1177/2158244018774611
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    3. Theophile Bindeoue Nasse, 2020. "Investigating Religious Beliefs, Consumption and Interreligious Dissimilarities and Similarities in Low Income Countries: A Mixed Research with Reference to Traditionalist, Christian and Muslim Consum," International Journal of Social Sciences Perspectives, Online Academic Press, vol. 7(2), pages 71-80.
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    7. Andriani Kusumawati & Sari Listyorini & Suharyono & Edy Yulianto, 2020. "The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    8. Abida Begum & Liu Jingwei & Imran Ullah Khan Marwat & Salim Khan & Heesup Han & Antonio Ariza-Montes, 2021. "Evaluating the Impact of Environmental Education on Ecologically Friendly Behavior of University Students in Pakistan: The Roles of Environmental Responsibility and Islamic Values," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    9. Elfriede Penz & Katrin Lara Drewes, 2022. "What Shapes Pro-Environmental Attitudes and Intention for Sustainable Fashion Consumption during a Stressful Time Event?," Sustainability, MDPI, vol. 14(22), pages 1-16, November.
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