IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v14y2024i3p21582440241282952.html
   My bibliography  Save this article

Fostering Women Entrepreneurs: Exploring the Drivers of Successful Social Commerce Business Adoption Among Women

Author

Listed:
  • Khaled Saleh Al Omoush

Abstract

This study explores the determinants that contribute to the successful adoption of social commerce businesses among women, including entrepreneurial mindset, perceived value, social commerce literacy, and collaborative ecosystems. It also explores the potential impact of collaborative ecosystems and the successful adoption of social commerce businesses on women’s entrepreneurship. Targeting 223 women who are actively involved in social commerce businesses, data was analyzed using Smart PLS software. The results indicate that entrepreneurial mindset, perceived value, social commerce literacy, and collaborative ecosystems significantly impact the successful adoption of social commerce business among women. Furthermore, the study also found that the successful adoption of social commerce businesses and collaborative ecosystems has a significant impact on women’s entrepreneurship. This study contributes to the literature and theory of social commerce adoption, women entrepreneurship, and collaborative ecosystems in several ways. It makes a valuable contribution to social commerce theory by spotlighting the intricate interplay among diverse factors that collectively shape the successful adoption of social commerce ventures among women. The study’s findings also hold significant implications for a range of stakeholders, encompassing practical insights that can instigate positive transformations and enrich the realm of social commerce business and women’s entrepreneurship.

Suggested Citation

  • Khaled Saleh Al Omoush, 2024. "Fostering Women Entrepreneurs: Exploring the Drivers of Successful Social Commerce Business Adoption Among Women," SAGE Open, , vol. 14(3), pages 21582440241, September.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241282952
    DOI: 10.1177/21582440241282952
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241282952
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440241282952?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241282952. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.