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E-literacy-adoption model and performance of women-owned SMEs in Southwestern Nigeria

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  • Ojinga G. Omiunu

    (University of Ibadan)

Abstract

The study investigates the moderating effect of e-literacy and business information strategy on the relationship between ICT adoption and performance of women-owned SMEs in Southwestern Nigeria. The theories of information technology trilogy by (J Strateg Inf Syst 10:77-99, 2001) coupled with the ICT literacy of (MediaSmarts, Digital Literacy Funadamentals, Canada’s Centre for Digital and Media Literacy MediaSmarts, 2017) which in this study is conceptualized as e-literacy were adapted, and five hypotheses were formulated towards proposing an e-literacy-adoption model for enhanced SMEs’ performance. The study adopted the correlational survey research design and consists of women-owned SMEs in Southwestern, Nigeria. A multi-stage sampling was employed in the study, and a sample size of 240 women-owned SMEs was drawn. However, 236 were retrieved, giving a 94.4% response rate. The questionnaire was used to obtain information, and the correlation analysis was used to analyze the data obtained. The result of the study revealed that e-literacy and business information strategy are significant to the adoption of ICT for effective performance among women-owned SMEs in Nigeria. The study recommends that governments and various NGOs committed to enhancing the growth and development of women-owned SMEs in Nigeria should provide necessary grants and sponsorship towards providing necessary ICT workshops and trainings that could enhance women-owned SMEs’ e-literacy and skills and also the adoption of ICT towards a better performance.

Suggested Citation

  • Ojinga G. Omiunu, 2019. "E-literacy-adoption model and performance of women-owned SMEs in Southwestern Nigeria," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-19, December.
    • Handle: RePEc:spr:jglont:v:9:y:2019:i:1:d:10.1186_s40497-019-0149-3
    DOI: 10.1186/s40497-019-0149-3
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    References listed on IDEAS

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    1. Kayode E. Bowale & Afred O. Ilesanmi, 2014. "Determinants of Factors Influencing Capacity of Small and Medium Enterprises (SMEs) in Employment Creation in Lagos State, Nigeria," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 5(2), pages 133-141, April.
    2. Gregory G. Dess & Richard B. Robinson, 1984. "Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit," Strategic Management Journal, Wiley Blackwell, vol. 5(3), pages 265-273, July.
    3. Hossein Hakimpoor Author_Email: hhossein3@live.utm.my & Dr. Huam Hon Tat & Assoc Prof. Dr. Khairil Anuar Arshad, 2011. "Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-219, Conference Master Resources.
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    Cited by:

    1. Orrensalo, Thao & Nikou, Shahrokh, 2021. "Digital Source Adoption and Information-Seeking Behaviours of Entrepreneurs: A Systematic Literature Review," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238044, International Telecommunications Society (ITS).

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