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A road to empowerment: social media use by women entrepreneurs in Egypt

Author

Listed:
  • Stefanie Beninger
  • Haya Ajjan
  • Rania B. Mostafa
  • Victoria L. Crittenden

Abstract

The role of social media in the empowerment of women entrepreneurs in emerging economies is a nascent area of research, despite the large numbers of women entrepreneurs around the world. Through semistructured interviews, we explored the role social media plays in the businesses of 30 women entrepreneurs in Egypt. Egypt was an interesting context of study given limited previous research on it and the high adoption rates of social media platforms. Using a grounded theory approach to data analysis, the findings show that social media has an overall positive impact on the lives of women entrepreneurs, both professionally and personally.

Suggested Citation

  • Stefanie Beninger & Haya Ajjan & Rania B. Mostafa & Victoria L. Crittenden, 2016. "A road to empowerment: social media use by women entrepreneurs in Egypt," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 27(2/3), pages 308-332.
    • Handle: RePEc:ids:ijesbu:v:27:y:2016:i:2/3:p:308-332
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    Cited by:

    1. Isa, Filzah Md & Muhammad, Nik Maheran Nik & Ahmad, Azizah & Noor, Shaista & Institute of Research, Asian, 2021. "Effect of ICT on Women Entrepreneur Business Performance: Case of Malaysia," OSF Preprints yqkxf, Center for Open Science.
    2. Taran Loper & Victoria L. Crittenden, 2017. "Energy Security: Shaping The Consumer Decision Making Process In Emerging Economies," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 8(1).
    3. Crittenden, Victoria L. & Crittenden, William F. & Ajjan, Haya, 2020. "Women in sales in developing countries: The value of technology for social impact," Business Horizons, Elsevier, vol. 63(5), pages 619-626.
    4. Crittenden, Victoria L. & Crittenden, William F. & Ajjan, Haya, 2019. "Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology," Journal of Business Research, Elsevier, vol. 98(C), pages 191-203.

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