IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i2p2158244020922972.html
   My bibliography  Save this article

Understanding the Influence of Belief and Belief Revision on Consumers’ Purchase Intention of Liquid Milk

Author

Listed:
  • Mohammed Ziaul Hoque
  • Mohammad Akter Hossan

Abstract

An unsustainable milk value chain can make consumers’ retention of preferences fragile, leading to a reduction in belief. One of the major ways of changing this belief is “belief revision†which accounts an interaction between a change in an individual’s preference with reference to its source and a belief expectancy and affects consumers’ behavioral intentions effectively. As there is little research on belief revision, the present study aims to investigate the impact of belief revision on purchase intention under an extended model for the theory of planned behavior. In doing so, the data were collected via a survey design regarding buying and drinking of liquid milk (LM) of the urban area. Principal component analysis and the binary logit model were the main research methods employed to analyze the data. The results of the study show that in a high level of belief expectancy, consumers’ behavioral belief revision and control belief have a negative effect, and the strength of behavioral belief has a positive significant effect on the purchase intention of LM. Moreover, among three social cognitive factors (attitude, subjective norm, perceived behavioral control [PBC]), only the PBC is associated positively and significantly with the purchase intention of LM, while no modal salient belief (beliefs, belief expectancies, belief values) affects the social cognitive factors. The study fundamentally adds to the literature, in that it first demonstrates the significance of belief revision in assessing the purchase intention.

Suggested Citation

  • Mohammed Ziaul Hoque & Mohammad Akter Hossan, 2020. "Understanding the Influence of Belief and Belief Revision on Consumers’ Purchase Intention of Liquid Milk," SAGE Open, , vol. 10(2), pages 21582440209, May.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020922972
    DOI: 10.1177/2158244020922972
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020922972
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020922972?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Roland Bénabou & Jean Tirole, 2006. "Belief in a Just World and Redistributive Politics," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 699-746.
    2. Lobb, Alexandra E., 2004. "A Methodological Review of the Impacts of Risk and Trust on Consumer Behaviour Towards Food Safety," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24994, European Association of Agricultural Economists.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Falk, A. & Becker, A. & Dohmen, T.J. & Enke, B. & Huffman, D. & Sunde, U., 2015. "The nature and predictive power of preferences: Global evidence," Research Memorandum 039, Maastricht University, Graduate School of Business and Economics (GSBE).
    5. World Bank, 2015. "Leveraging Urbanization in South Asia," Working Papers id:7550, eSocialSciences.
    6. Verbeek, Marno, 2007. "A Guide to Modern Econometrics," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 8(4), pages 125-132.
    7. Mohammed Ziaul Hoque & Md. Nurul Alam, 2018. "What Determines the Purchase Intention of Liquid Milk during a Food Security Crisis? The Role of Perceived Trust, Knowledge, and Risk," Sustainability, MDPI, vol. 10(10), pages 1-22, October.
    8. Allen, Shannon & Goddard, Ellen W., 2012. "Consumer preferences for milk and yogurt attributes: How health beliefs and attitudes affect choices," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 125012, Agricultural and Applied Economics Association.
    9. Quintal, Vanessa Ann & Lee, Julie Anne & Soutar, Geoffrey N., 2010. "Risk, uncertainty and the theory of planned behavior: A tourism example," Tourism Management, Elsevier, vol. 31(6), pages 797-805.
    10. Prebensen, Nina K. & Xie, Jinghua, 2017. "Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption," Tourism Management, Elsevier, vol. 60(C), pages 166-176.
    11. David Lowe & Jamshid Parvar, 2004. "A logistic regression approach to modelling the contractor's decision to bid," Construction Management and Economics, Taylor & Francis Journals, vol. 22(6), pages 643-653.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.
    2. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Mohmmad H Alatawi, Fatmah, 2022. "Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    3. Majid Mapkhot Goaill & Mohammed A. Al-Hakimi & Hamood Mohammed Al-Hattami & Mohsen Ali Murshid & Amal Al-Mogahed & Sharf Obad, 2023. "The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects," SAGE Open, , vol. 13(4), pages 21582440231, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cappelen, Alexander W. & Cappelen, Cornelius & Tungodden, Bertil, 2018. "Second-best fairness under Limited information: The trade-off between false positives and false negatives," Discussion Paper Series in Economics 18/2018, Norwegian School of Economics, Department of Economics.
    2. Eugene Song & Jae-Eun Lee & Seola Kwon, 2021. "Effect of Public Empathy with Infection-Control Guidelines on Infection-Prevention Attitudes and Behaviors: Based on the Case of COVID-19," IJERPH, MDPI, vol. 18(24), pages 1-18, December.
    3. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    4. Ingvild Almås & Alexander W. Cappelen & Bertil Tungodden, 2020. "Cutthroat Capitalism versus Cuddly Socialism: Are Americans More Meritocratic and Efficiency-Seeking than Scandinavians?," Journal of Political Economy, University of Chicago Press, vol. 128(5), pages 1753-1788.
    5. Su, Linlin & Cheng, Xusen & Hua, Ying & Zhang, Wenping, 2021. "What leads to value co-creation in reward-based crowdfunding? A person-environment fit perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    6. Salman Majeed & Changbao Lu & Mahwash Majeed & Muahmmad Naeem Shahid, 2018. "Health Resorts and Multi-Textured Perceptions of International Health Tourists," Sustainability, MDPI, vol. 10(4), pages 1-26, April.
    7. Han, Heesup & Yu, Jongsik & Kim, Wansoo, 2019. "An electric airplane: Assessing the effect of travelers' perceived risk, attitude, and new product knowledge," Journal of Air Transport Management, Elsevier, vol. 78(C), pages 33-42.
    8. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.
    9. Frank, Douglas H. & Wertenbroch, Klaus & Maddux, William W., 2015. "Performance pay or redistribution? Cultural differences in just-world beliefs and preferences for wage inequality," Organizational Behavior and Human Decision Processes, Elsevier, vol. 130(C), pages 160-170.
    10. Wang, Jie & Ritchie, Brent W., 2012. "Understanding accommodation managers’ crisis planning intention: An application of the theory of planned behaviour," Tourism Management, Elsevier, vol. 33(5), pages 1057-1067.
    11. Mohd Azhar & Ruksar Ali & Sheeba Hamid & Mohd Junaid Akhtar & Mohd Nayyer Rahman, 2022. "Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior," Future Business Journal, Springer, vol. 8(1), pages 1-16, December.
    12. Saeed Pahlevan Sharif & Paolo Mura, 2019. "Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk," Information Technology & Tourism, Springer, vol. 21(2), pages 139-163, June.
    13. Heesup Han & Che Chen & Antonio Ariza-Montes & Felipe Hernández-Perlines & Luis Araya-Castillo & Jongsik Yu, 2021. "Impact of Sustainable Cultural Contact, Natural Atmospherics, and Risk Perception on Rural Destination Involvement and Traveler Behavior in Inner Mongolia," Land, MDPI, vol. 10(6), pages 1-13, May.
    14. Normalini Md Kassim & T. Ramayah, 2015. "Perceived Risk Factors Influence on Intention to Continue Using Internet Banking among Malaysians," Global Business Review, International Management Institute, vol. 16(3), pages 393-414, June.
    15. Yeajin Joo & Hwayoon Seok & Yoonjae Nam, 2020. "The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model," Sustainability, MDPI, vol. 12(10), pages 1-14, May.
    16. Sai Leung Ng, 2023. "The role of risk perception, prior experience, and sociodemographics in disaster preparedness and emergency response toward typhoons in Hong Kong," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 116(1), pages 905-936, March.
    17. Bao, Haijun & Xu, Yueling & Zhang, Wenyu & Zhang, Shuai, 2020. "Has the monetary resettlement compensation policy hindered the two-way flow of resources between urban and rural areas?," Land Use Policy, Elsevier, vol. 99(C).
    18. Monika Boguszewicz-Kreft & Sylwia Kuczamer-Kłopotowska & Arkadiusz Kozłowski & Ali Ayci & Mohammd Abuhashesh, 2020. "The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment," IJERPH, MDPI, vol. 17(5), pages 1-17, March.
    19. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    20. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020922972. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.