IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v190y2024ics0965856424003136.html
   My bibliography  Save this article

Investigating how consumption values and place identity shape long-haul truck drivers’ intention to visit roadside rest areas

Author

Listed:
  • Goel, Pooja
  • Kumar, Aalok

Abstract

Transportation business organisations, policymakers, and government entities attempt to enhance the welfare of long-haul truck drivers (LHTDs) by promoting safe driving practices. LHTDs spend long hours on goods delivery journeys, and that causes various health and in-route safety issues for drivers. For improved LHTD health and safety, many developed nations introduced the concept of roadside rest areas (RRAs) for regulated, safe, and enhanced driving experience for LHTDs, whereas developing nations’ research on RRAs development is nascent. The RRAs offer a chance to reduce negative truck driving impacts and promote wellbeing among LHTDs, but why drivers will visit RRAs during their tracking journey is a question for policymakers. Hence, the present study tries to comprehend the significance of drivers’ visit consumption values in terms of functional, social, emotional, epistemic, conditional value, and place identity concerning visit intentions towards RRAs. In addition, the present work examines the influence of consumption values on word of mouth (WoM) for RRAs by LHTDs. The research problem is examined via the lens of the theory of consumption values. The study utilised 247 valid responses for model analysis, using the partial least squares-structural equation modelling (PLS-SEM) technique. The findings establish that consumption value is a formative construct that further positively influences place identity, intentions to visit RRAs, and WoM for RRAs by LHTDs. This implies that the intentions of LHTDs to visit relaxation sites are mostly influenced by the values they perceive from such places. This perception of consumption values also helps LHTDs develop place identity with RRAs and influences them to spread positive WoM about it. However, the results of the present study did not find the mediation role of place identity. This implies that Indian LHTDs will develop the intention to visit RRAs because of the consumption values rather than any attachment to the place. The findings of this paper will help transport policymakers develop adequate measures for developing rest areas on major transport routes to improve road safety and drivers’ wellbeing.

Suggested Citation

  • Goel, Pooja & Kumar, Aalok, 2024. "Investigating how consumption values and place identity shape long-haul truck drivers’ intention to visit roadside rest areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 190(C).
    • Handle: RePEc:eee:transa:v:190:y:2024:i:c:s0965856424003136
    DOI: 10.1016/j.tra.2024.104265
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0965856424003136
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2024.104265?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. John Antonakis & Samuel Bendahan & Philippe Jacquart & Rafael Lalive, 2010. "On making causal claims : A review and recommendations," Post-Print hal-02313119, HAL.
    3. Diamantopoulos, Adamantios & Riefler, Petra & Roth, Katharina P., 2008. "Advancing formative measurement models," Journal of Business Research, Elsevier, vol. 61(12), pages 1203-1218, December.
    4. Nevland, Erik A. & Gingerich, Kevin & Park, Peter Y., 2020. "A data-driven systematic approach for identifying and classifying long-haul truck parking locations," Transport Policy, Elsevier, vol. 96(C), pages 48-59.
    5. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. "A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 199-218, September.
    6. Wang, Chao & Lim, Ming K. & Zhang, Xinyi & Zhao, Longfeng & Lee, Paul Tae-Woo, 2020. "Railway and road infrastructure in the Belt and Road Initiative countries: Estimating the impact of transport infrastructure on economic growth," Transportation Research Part A: Policy and Practice, Elsevier, vol. 134(C), pages 288-307.
    7. Sande, Jon Bingen & Ghosh, Mrinal, 2018. "Endogeneity in survey research," International Journal of Research in Marketing, Elsevier, vol. 35(2), pages 185-204.
    8. Sungho Park & Sachin Gupta, 2012. "Handling Endogenous Regressors by Joint Estimation Using Copulas," Marketing Science, INFORMS, vol. 31(4), pages 567-586, July.
    9. Denys, Vasyl & Mendes, Júlio, 2014. "Consumption Values and Destination Evaluation in Destination Decision Making," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 4-22.
    10. Joseph Agebase Awuni & Jianguo Du, 2016. "Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(2), pages 124-135, March.
    11. Cheng, Yung-Hsiang & Tseng, Wei-Chih, 2016. "Exploring the effects of perceived values, free bus transfer, and penalties on intermodal metro–bus transfer users' intention," Transport Policy, Elsevier, vol. 47(C), pages 127-138.
    12. Hajime Seya & Junyi Zhang & Makoto Chikaraishi & Ying Jiang, 2020. "Decisions on truck parking place and time on expressways: an analysis using digital tachograph data," Transportation, Springer, vol. 47(2), pages 555-583, April.
    13. Chowdhury, Subeh & Ceder, Avishai (Avi) & Schwalger, Bradley, 2015. "The effects of travel time and cost savings on commuters’ decision to travel on public transport routes involving transfers," Journal of Transport Geography, Elsevier, vol. 43(C), pages 151-159.
    14. Ekinci, Yuksel & Sirakaya-Turk, Ercan & Preciado, Sandra, 2013. "Symbolic consumption of tourism destination brands," Journal of Business Research, Elsevier, vol. 66(6), pages 711-718.
    15. Mandhani, Jyoti & Nayak, Jogendra Kumar & Parida, Manoranjan, 2020. "Interrelationships among service quality factors of Metro Rail Transit System: An integrated Bayesian networks and PLS-SEM approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 140(C), pages 320-336.
    16. Gonçalves, Helena Martins & Lourenço, Tiago Ferreira & Silva, Graça Miranda, 2016. "Green buying behavior and the theory of consumption values: A fuzzy-set approach," Journal of Business Research, Elsevier, vol. 69(4), pages 1484-1491.
    17. Han, Sang-Lin & Kim, Kihyung, 2020. "Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    18. William Jen & Rungting Tu & Tim Lu, 2011. "Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers," Transportation, Springer, vol. 38(2), pages 321-342, March.
    19. Sukhov, Alexandre & Olsson, Lars E. & Friman, Margareta, 2022. "Necessary and sufficient conditions for attractive public Transport: Combined use of PLS-SEM and NCA," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 239-250.
    20. Lai, Wen-Tai & Chen, Ching-Fu, 2011. "Behavioral intentions of public transit passengers--The roles of service quality, perceived value, satisfaction and involvement," Transport Policy, Elsevier, vol. 18(2), pages 318-325, March.
    21. Kazuo Nishii & Kuniaki Sasaki & Jun Tanabe & Shun-Ichi Yoshihara, 2014. "An Empirical Model of Expressway Drivers Behaviors on Stopover at sa/pa involving the Location Choice," ERSA conference papers ersa14p399, European Regional Science Association.
    22. Yannick Cornet & Giuseppe Lugano & Christina Georgouli & Dimitris Milakis, 2022. "Worthwhile travel time: a conceptual framework of the perceived value of enjoyment, productivity and fitness while travelling," Transport Reviews, Taylor & Francis Journals, vol. 42(5), pages 580-603, September.
    23. Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
    24. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    25. Kalisri Logeswaran Aravindan & Thurasamy Ramayah & Munusamy Thavanethen & Murali Raman & Narinasamy Ilhavenil & Sanmugam Annamalah & Yap Voon Choong, 2023. "Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    26. Prebensen, Nina K. & Xie, Jinghua, 2017. "Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption," Tourism Management, Elsevier, vol. 60(C), pages 166-176.
    27. Singh, Harpreet & Kathuria, Ankit, 2023. "Heterogeneity in passenger satisfaction of bus rapid transit system among age and gender groups: A PLS-SEM Multi-group analysis," Transport Policy, Elsevier, vol. 141(C), pages 27-41.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    2. Abdul Rauf & Ameer Muhammad Aamir Abbas & Asim Rafiq & Saifullah Shakir & Saira Abid, 2022. "The Impact of Political Instability, Food Prices, and Crime Rate on Tourism: A Way toward Sustainable Tourism in Pakistan," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
    3. Obadia, Claude & Vida, Irena, 2024. "Export marketing strategy and performance: A focus on SMEs promotion," International Business Review, Elsevier, vol. 33(2).
    4. Rauter, Romana & Globocnik, Dietfried & Baumgartner, Rupert J., 2023. "The role of organizational controls to advance sustainability innovation performance," Technovation, Elsevier, vol. 128(C).
    5. Kathrin Dudenhöffer, 2013. "Why electric vehicles failed," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(2), pages 95-124, July.
    6. Dastane, Omkar & Goi, Chai Lee & Rabbanee, Fazlul, 2023. "The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    7. Xuemei Fu & Zhicai Juan, 2017. "Understanding public transit use behavior: integration of the theory of planned behavior and the customer satisfaction theory," Transportation, Springer, vol. 44(5), pages 1021-1042, September.
    8. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
    9. Haroon Qasim & Liang Yan & Rui Guo & Amer Saeed & Badar Nadeem Ashraf, 2019. "The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food," IJERPH, MDPI, vol. 16(7), pages 1-22, March.
    10. Hyesun Hwang & Harim Yeo, 2022. "Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1796-1810, December.
    11. Bèzes, Christophe, 2014. "Definition and psychometric validation of a measurement index common to website and store images," Journal of Business Research, Elsevier, vol. 67(12), pages 2559-2578.
    12. Irene Gil Saura & Gloria Berenguer-Contrí & María Eugenia Ruiz Molina & Géraldine Michel, 2017. "Customer segmentation based on store equity: What explains customer store preference?," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 546-561, November.
    13. Xu, Hao & Xiao, Weiwei & Zhang, Shengyu & Fan, Yuqiang & Kang, Xiaoyuan & Han, Yong & Zhou, Tuqiang, 2024. "Exploring determinants of freeway service area usage in the context of sustainable and collaborated development for transport and tourism," Transportation Research Part A: Policy and Practice, Elsevier, vol. 185(C).
    14. Juan Oña & Rocío Oña, 2023. "Is it possible to attract private vehicle users towards public transport? Understanding the key role of service quality, satisfaction and involvement on behavioral intentions," Transportation, Springer, vol. 50(3), pages 1073-1101, June.
    15. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
    16. Sarstedt, Marko & Hair, Joseph F. & Ringle, Christian M. & Thiele, Kai O. & Gudergan, Siegfried P., 2016. "Estimation issues with PLS and CBSEM: Where the bias lies!," Journal of Business Research, Elsevier, vol. 69(10), pages 3998-4010.
    17. Ahsan Akbar & Saqib Ali & Muhammad Azeem Ahmad & Minhas Akbar & Muhammad Danish, 2019. "Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia," IJERPH, MDPI, vol. 16(20), pages 1-20, October.
    18. Han, Liu & Wang, Shanyong & Zhao, Dingtao & Li, Jun, 2017. "The intention to adopt electric vehicles: Driven by functional and non-functional values," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 185-197.
    19. Aurelio Scaglione & Daria Mendola, 2017. "Measuring the perceived value of rural tourism: a field survey in the western Sicilian agritourism sector," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(2), pages 745-763, March.
    20. Roh, Taewoo & Seok, Junhee & Kim, Yaeri, 2022. "Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:190:y:2024:i:c:s0965856424003136. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.