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Impact of Social Media on Work Performance at a Technopark in India

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  • Srishti Babu
  • Hareendrakumar VR
  • Suresh Subramoniam

Abstract

The aim of this research is to study the impact of social media on work performance in creating value at work. According to social capital theories, social media facilitate knowledge transfer. Limited earlier studies show that social capital and knowledge transfer help promote work performance. The components of social capital—shared vision, network ties, and trust—represent its cognitive, structural, and relational aspects. The study model is analysed through structural equation modelling using primary data from IT professionals at a leading techno park in South India. The influence of social media on work performance, linked through components of social capital and knowledge transfer, is empirically tested in this research. It provides insights for managers on benefits of social media usage in organizations.

Suggested Citation

  • Srishti Babu & Hareendrakumar VR & Suresh Subramoniam, 2020. "Impact of Social Media on Work Performance at a Technopark in India," Metamorphosis: A Journal of Management Research, , vol. 19(1), pages 59-71, June.
    • Handle: RePEc:sae:metjou:v:19:y:2020:i:1:p:59-71
    DOI: 10.1177/0972622520962949
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    References listed on IDEAS

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    1. Arvanitis, Spyros & Loukis, Euripidis N., 2009. "Information and communication technologies, human capital, workplace organization and labour productivity: A comparative study based on firm-level data for Greece and Switzerland," Information Economics and Policy, Elsevier, vol. 21(1), pages 43-61, February.
    2. Daniel Z. Levin & Rob Cross, 2004. "The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer," Management Science, INFORMS, vol. 50(11), pages 1477-1490, November.
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    Cited by:

    1. Hamayoon Behmanush & Mujtaba Jawed & Mohammad Zafar Zafar, 2023. "Investigating the Impact of Cyberspace Usage on Employee Productivity in Afghanistan’s Public Sectors: A Case Study of Badakhshan and Parwan Provinces," International Review of Management and Marketing, Econjournals, vol. 13(5), pages 26-32, September.
    2. Muhammad Zaheer Asghar & Javed Iqbal & Pirita Seitamaa-Hakkarainen & Elena Barbera & Fatih Mutlu Ozbilen & Yasira Waqar, 2023. "Symmetrical and Asymmetrical Modeling: Applying Vitae Researchers’ Development Framework through the Lens of Web 2.0 Technologies for Vocational-Health Education Researchers," Sustainability, MDPI, vol. 15(9), pages 1-19, May.
    3. Srđana Taboroši & Jovanka Popović & Jasmina Poštin & Jelena Rajković & Nemanja Berber & Milan Nikolić, 2022. "Impact of Using Social Media Networks on Individual Work-Related Outcomes," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    4. Muhammad Zafar Yaqub & Abdullah Alsabban, 2023. "Knowledge Sharing through Social Media Platforms in the Silicon Age," Sustainability, MDPI, vol. 15(8), pages 1-19, April.

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