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Impact of Using Social Media Networks on Individual Work-Related Outcomes

Author

Listed:
  • Srđana Taboroši

    (Department of Management, Technical Faculty “Mihajlo Pupin”, The University of Novi Sad, Đure Đakovića bb, 23000 Zrenjanin, Serbia)

  • Jovanka Popović

    (Economics Science, Department of Management, Faculty of Management, University “Union—Nikola Tesla”, Njegoševa 1a, 21205 Sremski Karlovci, Serbia)

  • Jasmina Poštin

    (Humanities and Social Science, Department of Management, Faculty of Management, The University “Union—Nikola Tesla”, Njegoševa 1a, 21205 Sremski Karlovci, Serbia)

  • Jelena Rajković

    (Technical Science, Faculty of Engineering Management, University “Union Nikola Tesla”, Bulevar Vojvode Mišića 43, 11000 Belgrade, Serbia)

  • Nemanja Berber

    (Economics Science, Department of Management, Faculty of Economics in Subotica, The University of Novi Sad, Segedinski put 9-11, 24000 Subotica, Serbia)

  • Milan Nikolić

    (Technical Science, Department of Management, Technical Faculty “Mihajlo Pupin”, The University of Novi Sad, Đure Đakovića bb, 23000 Zrenjanin, Serbia)

Abstract

This paper aims to determine the effects of using social networks on work-related outcomes. Observed work-related outcomes are job satisfaction, organizational commitment, and work performance. The moderating effects of gender and age of respondents on the given relations were also observed. In addition, this paper aims to consider the theoretical and practical implications of such research. The research was conducted in West Balkan countries: Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, and Serbia. Respondents were employed in organizations in these countries and 313 complete questionnaires were collected. The number of social media networks and somewhat frequency of social media networks usage and the number of photos has a positive effect on individual outcomes of employed persons. Daily time usage, frequency of posting photos, number of groups, and number of groups (active participant) have negative effects on individual outcomes of employed persons. Prolonged use of social media networks (during the day) can especially reduce job satisfaction while joining a large number of groups severely jeopardizes organizational commitment. Active participation in a number of groups significantly reduces salary satisfaction and organizational loyalty among male employees. Excessive use of social media network sites and frequent posting of images can reduce satisfaction with the nature of work and work performance among older employees. The discovered connections and influences have scientific and practical significance, which is explained in the paper.

Suggested Citation

  • Srđana Taboroši & Jovanka Popović & Jasmina Poštin & Jelena Rajković & Nemanja Berber & Milan Nikolić, 2022. "Impact of Using Social Media Networks on Individual Work-Related Outcomes," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:7646-:d:845674
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    References listed on IDEAS

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    1. Macintosh, Gerrard & Krush, Michael, 2014. "Examining the link between salesperson networking behaviors, job satisfaction, and organizational commitment: Does gender matter?," Journal of Business Research, Elsevier, vol. 67(12), pages 2628-2635.
    2. Saleem, Sumera & Feng, Yang & Luqman, Adeel, 2021. "Excessive SNS use at work, technological conflicts and employee performance: A social-cognitive-behavioral perspective," Technology in Society, Elsevier, vol. 65(C).
    3. Labrecque, Lauren I., 2014. "Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 134-148.
    4. Srishti Babu & Hareendrakumar VR & Suresh Subramoniam, 2020. "Impact of Social Media on Work Performance at a Technopark in India," Metamorphosis: A Journal of Management Research, , vol. 19(1), pages 59-71, June.
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    1. Rong Zhou & Zhilin Luo & Shunbin Zhong & Xinhua Zhang & Yihui Liu, 2022. "The Impact of Social Media on Employee Mental Health and Behavior Based on the Context of Intelligence-Driven Digital Data," IJERPH, MDPI, vol. 19(24), pages 1-20, December.

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