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Following Your Virtual Trail: A Multistakeholder’s Approach to Privacy Protection

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  • Sylvester Ng

Abstract

Privacy has been a constant concern to online users since the Internet arrived as a consumer medium. Different stakeholders have tried to mitigate the concern of Internet privacy. The purpose of this article is to examine the tension between different stakeholders with competing interests, and sometimes, competing interests even arise amongst the same stakeholders. A model for online privacy protection for Singapore is introduced.

Suggested Citation

  • Sylvester Ng, 2012. "Following Your Virtual Trail: A Multistakeholder’s Approach to Privacy Protection," Jindal Journal of Business Research, , vol. 1(1), pages 53-63, June.
    • Handle: RePEc:sae:jjlobr:v:1:y:2012:i:1:p:53-63
    DOI: 10.1177/227868211200100105
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    References listed on IDEAS

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    Cited by:

    1. Chaitanya Vyas & Ritu Sharma, 2013. "Online and Offline Marketing Strategies by Indian Colleges and Universities: A Comparative Analysis of Students’ Perception," Jindal Journal of Business Research, , vol. 2(2), pages 116-126, December.

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