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Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing

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  • George R. Milne
  • George Pettinico
  • Fatima M. Hajjat
  • Ereni Markos

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  • George R. Milne & George Pettinico & Fatima M. Hajjat & Ereni Markos, 2017. "Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 133-161, March.
    • Handle: RePEc:bla:jconsa:v:51:y:2017:i:1:p:133-161
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    References listed on IDEAS

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    1. John Horton & David Rand & Richard Zeckhauser, 2011. "The online laboratory: conducting experiments in a real labor market," Experimental Economics, Springer;Economic Science Association, vol. 14(3), pages 399-425, September.
    2. Olivero, Nadia & Lunt, Peter, 2004. "Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control," Journal of Economic Psychology, Elsevier, vol. 25(2), pages 243-262, April.
    3. Mary J. Culnan & Pamela K. Armstrong, 1999. "Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation," Organization Science, INFORMS, vol. 10(1), pages 104-115, February.
    4. Laurence Ashworth & Clinton Free, 2006. "Marketing Dataveillance and Digital Privacy: Using Theories of Justice to Understand Consumers’ Online Privacy Concerns," Journal of Business Ethics, Springer, vol. 67(2), pages 107-123, August.
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    Cited by:

    1. Juan Carlos Upegui Mejía, 2020. "Transparencia estatal y datos personales : el problema de la publicidad de la información personal en poder del Estado : estudio comparado México-Colombia," Books, Universidad Externado de Colombia, Facultad de Derecho, number 1177, March.
    2. Nancy H. Brinson & Danielle N. Rutherford, 2020. "Privacy and the quantified self: A review of U.S. health information policy limitations related to wearable technologies," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1355-1374, December.
    3. Labrecque, Lauren I. & Markos, Ereni & Swani, Kunal & Peña, Priscilla, 2021. "When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach," Journal of Business Research, Elsevier, vol. 135(C), pages 559-571.
    4. Anna D’Annunzio & Elena Menichelli, 2022. "A market for digital privacy: consumers’ willingness to trade personal data and money," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 571-598, September.
    5. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    6. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    7. Balderjahn, Ingo & Peyer, Mathias & Seegebarth, Barbara & Wiedmann, Klaus-Peter & Weber, Anja, 2018. "The many faces of sustainability-conscious consumers: A category-independent typology," Journal of Business Research, Elsevier, vol. 91(C), pages 83-93.
    8. Pizzi, Gabriele & Vannucci, Virginia & Shukla, Yupal & Aiello, Gaetano, 2022. "Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay. Consumers’ fairness and p," Journal of Business Research, Elsevier, vol. 148(C), pages 420-432.
    9. George R. Milne & Begum Kaplan & Kristen L. Walker & Larry Zacharias, 2021. "Connecting with the future: The role of science fiction movies in helping consumers understand privacy‐technology trade‐offs," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 737-762, September.
    10. Nora Moran, 2020. "Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 890-911, September.
    11. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.
    12. Carin van der Cruijsen, 2017. "Payments data: do consumers want to keep them in a safe or turn them into gold?," DNB Working Papers 563, Netherlands Central Bank, Research Department.
    13. Markos, Ereni & Labrecque, Lauren I. & Milne, George R., 2018. "A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 46-62.
    14. Souka, Mohamed & Bilstein, Nicola & Decker, Reinhold, 2024. "Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies," Journal of Business Research, Elsevier, vol. 172(C).
    15. Erdem Özkan, 2018. "Why Do Consumers Behave Differently in Personal Information Disclosure and Self-Disclosure? The Role of Personality Traits and Privacy Concern," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 6(2), pages 257-276, December.
    16. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2023. "Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers," Journal of Business Research, Elsevier, vol. 165(C).
    17. Mariea Grubbs Hoy & Alexa K. Fox & George D. Deitz, 2023. "Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 346-356, January.
    18. Hufnagel, Gerrit & Schwaiger, Manfred & Weritz, Louisa, 2022. "Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce," Journal of Business Research, Elsevier, vol. 143(C), pages 346-365.

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